Texaco Service Station, circa 1960

Summary

A combination of several design disciplines (styling, package design, product design, and graphic design), Walter Dorwin Teague's Texaco station suggested consistency, simplicity, and cleanliness -- a strong corporate identity that enabled Texaco to stand out in a highly competitive marketplace.

A combination of several design disciplines (styling, package design, product design, and graphic design), Walter Dorwin Teague's Texaco station suggested consistency, simplicity, and cleanliness -- a strong corporate identity that enabled Texaco to stand out in a highly competitive marketplace.

Artifact

Service station

Date Made

circa 1960

Creators

Texaco, inc. 

Place of Creation

United States 

Creator Notes

Made in the United States for Texaco, inc.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

87.213.1

Credit

From the Collections of The Henry Ford. Gift of Cumberland Farms, Inc.

Material

Porcelain enamel
Wood (Plant material)
Glass (Material)

Color

White (Color)
Green
Red

Inscriptions

Front in red: TEXACO / Star decal Front right in green: MARFAK LUBRICATION Left upper, in red: Two star decals On left side door: LADIES / ASK ATTENDANT FOR KEY / THIS DOOR KEPT LOCKED / FOR CLEANLINESS / AND PROTECTION TO OUR PATRONS

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