1937 Ford V-8 Delivery Truck for Vernor's Ginger Ale, December 27, 1936

Summary

Vernor's Ginger Ale, one of the oldest surviving soft drinks in the United States, was created in Detroit. By the mid-1910s, innovations in bottling technology and the increasing affordability of the automobile allowed the company to begin delivery of the beverage. Vernor's Ginger Ale's first delivery fleet, purchased in 1916, included eight Ford Model T trucks. The company continued to use Ford vehicles for many years.

Vernor's Ginger Ale, one of the oldest surviving soft drinks in the United States, was created in Detroit. By the mid-1910s, innovations in bottling technology and the increasing affordability of the automobile allowed the company to begin delivery of the beverage. Vernor's Ginger Ale's first delivery fleet, purchased in 1916, included eight Ford Model T trucks. The company continued to use Ford vehicles for many years.

Artifact

Photographic print

Subject Date

27 December 1936

Collection Title

General Photographs Series 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.67556.C

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Linen (Material)
Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 11 in

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