Crate Label, "Blue Goose Brand Pears," 1940-1950
Add to SetSummary
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Blue Goose Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Blue Goose Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
Artifact
Crate label
Date Made
1940-1950
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
89.311.130
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Brilliant orange
Dark blue
Multicolored
Dimensions
Height: 7.25 in
Width: 10.5 in
Inscriptions
written on front: Blue Goose / Pears / T. M. Registered and owned by blue goose inc. / distributed by / blue goose growers inc. / Lodi, California / Produce of U.S.A. / Litho. in U.S.A. - Western Litho. Co. Los Angeles
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