Heinz Trade Catalog, "Quelques-unes des 57 Varietes," 1920

Summary

H.J. Heinz entered his first partnership in 1869, exclusively selling horseradish out of his family home. By the turn of the century, the Heinz brand was a household name. A prolific promotor, Heinz utilized many advertising techniques to reach consumers in stores, at home, and everywhere in between -- even to his international audiences. This trade catalog was published in French to cater to the Canadian market.

H.J. Heinz entered his first partnership in 1869, exclusively selling horseradish out of his family home. By the turn of the century, the Heinz brand was a household name. A prolific promotor, Heinz utilized many advertising techniques to reach consumers in stores, at home, and everywhere in between -- even to his international audiences. This trade catalog was published in French to cater to the Canadian market.

Artifact

Trade catalog

Date Made

1920

Subject Date

1920

Greenfield Village
 On Exhibit

at Greenfield Village in Heinz House

Object ID

53.41.1897

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 6 in

Width: 3.438 in

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