Everlast "Forged Tropical Fish" Tray, 1936-1938

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

Artifact

Tray

Date Made

1936-1938

Location

Not on exhibit to the public.

Object ID

2005.121.244

Credit

From the Collections of The Henry Ford. Gift of Constance & James Levi.

Material

Aluminum (Metal)

Color

Silver (Color)

Dimensions

Width: 9.125 in

Length: 14.125 in

Inscriptions

Underside: HAND FORGED / EVERLAST METAL

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