Everlast "Forged Birds and Flowers" Bridge Party Set, 1940-1950

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

Material

Aluminum (Metal)
Wood (Plant Material)
Cardboard

Color

Silver (Color)
Tan (Color)

Inscriptions

on bottom: HAND FORGED / EVERLAST METAL side of matchbox: LA PETITE / SAFETY MATCHES / MADE IN SWEDEN

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