Crate Label, "Atlas Brand Blackberries," 1920-1930
Add to SetSummary
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
Artifact
Crate label
Date Made
1920-1930
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
89.311.76
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Blue
White (Color)
Dimensions
Length: 6.5 in
Width: 10.25 in
Inscriptions
ATLAS / BRAND / BLACKBERRIES CALIFORNIA PACKING CORPORATION / SAN FRANCISCO, CAL. / NET WEIGHT / 6 LBS.-6 OZ.
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