Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 12.5 in

Width: 4.875 in

Inscriptions

top: Yours from Everlast The Finest--Bar none!

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