Everlast Aluminum Advertisement, "Yours from Everlast, for 'Dining Out' at Home!," 1947

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features pie plates and dishes for casseroles and vegetables.

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features pie plates and dishes for casseroles and vegetables.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 12.25 in

Width: 4.75 in

Inscriptions

text reads: "Yours from Everlast / for 'Dining Out' at Home! / For gifts of Everlasting Service and Beauty, / see Everlast's Hand-Forged Auminum / Hostess Accessories at your City's leading / Department Stores and Gift Shops -- or / write for name of your nearest dealer.

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