"Reduce Costs, Haul More with this Low-Priced 2 Ton Truck" Studebaker Advertisement, circa 1932

Summary

Studebaker had built horse-drawn commercial vehicles from the company's founding in 1852, but its entry into the motorized commercial vehicle market was more gradual. Studebaker's first significant heavy-duty trucks debuted for 1931. The company continued to offer various light, medium, and heavy-duty trucks into 1964 -- just two years before Studebaker ended motor vehicle production altogether.

Studebaker had built horse-drawn commercial vehicles from the company's founding in 1852, but its entry into the motorized commercial vehicle market was more gradual. Studebaker's first significant heavy-duty trucks debuted for 1931. The company continued to offer various light, medium, and heavy-duty trucks into 1964 -- just two years before Studebaker ended motor vehicle production altogether.

Artifact

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Date Made

circa 1932

Subject Date

circa 1932

Collection Title

Virgil M. Exner Papers 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

90.1.1741.211

Credit

From the Collections of the Henry Ford. Gift of Virgil M. Exner, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 14 in

Width: 10 in

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