Advertising Poster, "Good Fun, Good Food, Curtiss Baby Ruth Candy," circa 1950

Summary

In 1921, the Curtiss Candy Company introduced the Baby Ruth. The five-cent, chocolate-covered caramel and peanut bar became a sales success -- aided by the name's similarity to baseball star George Herman "Babe" Ruth. The company denied the fortuitous connection insisting they named the candy bar for former President Grover Cleveland's daughter. Whatever the name's origin, Curtiss had a hit.

In 1921, the Curtiss Candy Company introduced the Baby Ruth. The five-cent, chocolate-covered caramel and peanut bar became a sales success -- aided by the name's similarity to baseball star George Herman "Babe" Ruth. The company denied the fortuitous connection insisting they named the candy bar for former President Grover Cleveland's daughter. Whatever the name's origin, Curtiss had a hit.

Artifact

Poster

Date Made

circa 1950

Subject Date

circa 1950

Collection Title

Poster Collection 

Location

Not on exhibit to the public.

Object ID

2008.9.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 14 in

Width: 9 in

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