Archibald Johnston, Manager of Fordlandia, 1938

Summary

In 1928, Henry Ford established Fordlandia in the Brazilian rainforest to supply rubber for automobile production. By 1931, tensions over working and living conditions among the indigenous workers required Ford to send Archibald Johnston to manage the plantation. Under Johnston's leadership, Fordlandia turned into a typical American town--fit with specialty stores, standardized roads, and modern homes that had access to water and electricity.

In 1928, Henry Ford established Fordlandia in the Brazilian rainforest to supply rubber for automobile production. By 1931, tensions over working and living conditions among the indigenous workers required Ford to send Archibald Johnston to manage the plantation. Under Johnston's leadership, Fordlandia turned into a typical American town--fit with specialty stores, standardized roads, and modern homes that had access to water and electricity.

Artifact

Photographic print

Date Made

31 October 1930

Subject Date

31 October 1930

Creators

Unknown

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.74.15

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 3 in  (entire page: 11")

Width: 3 in  (entire page: 8.5")

Inscriptions

Typed under image on album page: Companhia Ford Industrial Do Brasil / Archibald Johnston / Age 47 married / ... / Belem-Para', October 31st, 1932 /.

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