1903 Cadillac Advertisement, "The Cadillac Up the Steps of the National Capitol"

Summary

Early automakers sometimes staged elaborate demonstrations of their vehicles' abilities, both to reassure hesitant customers and to generate publicity. If headlines were the goal, then the more outlandish the stunt the better. Cadillac proved the power and prowess in of its 1903 runabout by driving one up the steps of the U.S. Capitol building in Washington, D.C.

Early automakers sometimes staged elaborate demonstrations of their vehicles' abilities, both to reassure hesitant customers and to generate publicity. If headlines were the goal, then the more outlandish the stunt the better. Cadillac proved the power and prowess in of its 1903 runabout by driving one up the steps of the U.S. Capitol building in Washington, D.C.

Artifact

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Date Made

1903

Subject Date

1903

Creators

Cadillac Motor Car Company 

Harper & Brothers 

Creator Notes

Published in Harper's Weekly magazine.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.17.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 13.25 in

Width: 9.25 in

Inscriptions

Printed at top of this specific ad: The / CADILLAC / Up the / Steps of the / National Capitol... / Printed under image: The Cadillac is the automobile / that solves the problem of safe, / rapid and agreeable motor travel / under all conditions of road and / weather... / [prices]... CADILLAC AUTOMOBILE COMPANY / DETROIT, MICH.

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