Letter from Edsel Ford to Wetmore Hodges regarding Ford's 1924 Institutional Message Advertising Campaign, April 30, 1924
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
In 1924-25 the Ford Motor Company ran a series of sixteen "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
Artifact
Letter (Correspondence)
Date Made
30 April 1924
Keywords
Collection Title
Nevins and Hill Research, Original Documents and Notes Series
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.572.9
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Typewriting
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.5 in
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