Advertisement with Institutional Message from Cadillac, Division of General Motors, "The Human Side of Cadillac," 1925
Add to SetSummary
The 1924-25 Ford Motor Company Institutional advertising campaign -- sixteen lavish advertisements in the Saturday Evening Post and Country Gentleman magazines -- mapped out the company's philosophy using an overview of the company's diverse activities and capabilities. This Cadillac ad, a rebuttal taking a deliberately contrary view to Ford's approach, asserts that it is Cadillac's workers -- rather than machinery and buildings -- that are the heart of the company.
The 1924-25 Ford Motor Company Institutional advertising campaign -- sixteen lavish advertisements in the Saturday Evening Post and Country Gentleman magazines -- mapped out the company's philosophy using an overview of the company's diverse activities and capabilities. This Cadillac ad, a rebuttal taking a deliberately contrary view to Ford's approach, asserts that it is Cadillac's workers -- rather than machinery and buildings -- that are the heart of the company.
Artifact
Advertisement
Date Made
03 October 1925
Subject Date
03 October 1925
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
88.264.6.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 14 in
Width: 11 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
