Advertisement Recruiting for the Peace Corps, "Your Starting Pay in the Peace Corps is 11 Cents an Hour," 1965

Summary

President John F. Kennedy established the Peace Corps in 1961 as an opportunity to spread goodwill and as a positive weapon against the Cold War. In 1965 Venture magazine published this Peace Corps recruiting advertisement as a public service in cooperation with The Advertising Council. The ad "Your Starting Pay…" spoke to Americans who identified with Kennedy's "New Frontier" ideals.

President John F. Kennedy established the Peace Corps in 1961 as an opportunity to spread goodwill and as a positive weapon against the Cold War. In 1965 Venture magazine published this Peace Corps recruiting advertisement as a public service in cooperation with The Advertising Council. The ad "Your Starting Pay…" spoke to Americans who identified with Kennedy's "New Frontier" ideals.

Artifact

Advertisement

Date Made

1965

Subject Date

1965

Creators

Advertising Council 

Creator Notes

Advertisement published in Venture Magazine in cooperation with The Advertising Council.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2013.68.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 11.125 in

Width: 8.5 in

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