"Quality" Display on the Ramp to the "Magic Skyway" Ride in the Ford Wonder Rotunda at the New York World's Fair, 1964-1965
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Ford Motor Company brought in Walt Disney to design exhibits for its pavilion at the 1964-1965 New York World's Fair. Visitors waited in long lines for this "unique and memorable entertainment adventure." Once inside, fairgoers encountered displays focusing on Ford's history, global influence, and current products. The highlight was the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show.
Ford Motor Company brought in Walt Disney to design exhibits for its pavilion at the 1964-1965 New York World's Fair. Visitors waited in long lines for this "unique and memorable entertainment adventure." Once inside, fairgoers encountered displays focusing on Ford's history, global influence, and current products. The highlight was the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show.
Artifact
Slide (Photograph)
Date Made
1964-1965
Subject Date
1964-1965
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
72.300.1109.34
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 2 in
Width: 2 in
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