Uniroyal "Nauga" Toy, 1955-1975
Add to SetSummary
Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
Naugahyde, a vinyl-coated fabric manufactured by Uniroyal Engineered Products, is a popular furniture upholstery material. The product's success inspired imitators, so Uniroyal hired ad-man George Lois to craft an advertising campaign that would differentiate their product. The Nauga, a fictional creature that painlessly shed its leather-like hide, was born. The Nauga featured in humorous advertisements and was even made into a promotional toy.
Artifact
Stuffed toy
Date Made
1955-1975
Location
Not on exhibit to the public.
Object ID
83.40.1
Credit
From the Collections of The Henry Ford.
Material
Naugahyde (TM)
Plastic
Color
Red
Yellow
Black (Color)
Brown
Dimensions
Height: 14 in
Width: 23.25 in
Length: 4.5 in
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