Catch big air with a screening of the cult-classic BMX film Rad (1986) at Giant Screen Experience, presented in collaboration with Utopia.
The ultimate 1980s underdog story, Rad follows the journey of Cru Jones, a small-town teen with big dreams of racing in the elite BMX Helltrack competition. As he trains to take on corporate-backed pros and defies expectations at every turn, Cru must choose between following the rules or following his dreams.
After the 90-minute screening, enjoy a live Q&A between Utopia's co-founder Robert Schwartzman and Matt Anderson, Curator of Transportation at The Henry Ford. Together, they'll explore the legacy of Rad, its lasting impact on independent cinema and its place in BMX culture.
This screening complements the limited-time exhibition Bicycles: Powering Possibilities, now on view at Henry Ford Museum of American Innovation. Through stories of creativity and resilience, the exhibition — like Rad — highlights the transformative power of bikes in shaping communities and sparking bold ideas.
Local cycling partners from Waterford Oaks BMX Track, Rad Power Bikes and Downtown Ferndale Bike Shop will also be present before the film to engage with audiences about services and upcoming events.
Ticket Prices
| Members | Public |
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General Admission (12+) | $12.75 | $15.00 |
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Senior (62+) | $11.50 | $13.50 |
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Youth (3-11) | $9.75 | $11.50 |
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Children (2 & Under) | $9.75 | $11.50 |
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Price includes after-hours screening and Q&A with Robert Schwartzman and Matt Anderson.
Rad is rated PG. Captioning is not available for this film.
Please note that portions of this event contain strobe lighting.
Screening Preshow
In addition to the feature screening of Rad, The Henry Ford is excited to debut a digital screening of a new restoration of Lillian F. Schwartz's experimental short film, Enigma (1972, 4 min, 16mm).
In 1968, Schwartz began her time as a “resident artist” at Bell Laboratories, where she bridged art, technology and science — creating innovative computer films, early digital art and kinetic sculptures. In 2021, The Henry Ford became the official home for Schwartz's collection.
Enigma marks the first Schwartz film to be restored as part of a long-term project to preserve and provide access to her film catalog through digital and 16mm screenings.
Audiences who love the high-speed motion and saturated color of Rad will enjoy the intense vibrating rhythms and colorful forms found in Lillian Schwartz's masterpiece of abstract cinema.
Kristen Gallerneaux, Curator of Communications & Information Technology and steward of the Lillian Schwartz collection, will deliver a brief introduction ahead of Enigma.
Please note that portions of this event contain strobe lighting.
Distinguished Panel Speakers
 | Robert Coppola Schwartzman (director/producer) began his career in the music industry as the founder, frontman and songwriter of the platinum-selling band Rooney. The son of late film producer Jack Schwartzman and two-time Oscar-nominated actress Talia Shire, Schwartzman grew up in and around the film industry, working various summer jobs on film sets. Schwartzman would later land acting roles in Gary Marshall's The Princess Diaries and Sofia Coppola's The Virgin Suicides. After spending over a decade performing with Rooney in global markets, Schwartzman shifted back to the film business, this time with a focus on directing and producing. His first feature, a co-written love-affair dramady, Dreamland (2017), starring Amy Landecker, Johnny Simmons, Frankie Shaw and Beverly D'Angelo, debuted at the Tribeca Film Festival. He went on to co-write and direct The Unicorn (2019), a threesome comedy featuring the comedic ensemble Lauren Lapkus, Nick Rutherford, Beck Bennett, Kyle Mooney and Lucy Hale, which had its world premiere at SXSW. His third film, The Argument (2020), a witty surrealist comedy, featured Maggie Q, Dan Fogler, Cleopatra Coleman, Tyler James Williams and Emma Bell. Schwartzman's love of documentaries, especially music stories, led him to his first feature documentary about the iconic British Invasion band, The Zombies. Alongside executive producers Tom Hanks and Gary Goetzman, Hung Up On A Dream: The Zombies Documentary (2023), made its debut at SXSW and will be released in the coming months. Schwartzman's most recent feature narrative, The Good Half (2024), with stellar performances from Nick Jonas, Alexandra Shipp, Elisabeth Shue, David Arquette, Brittany Snow and Matt Walsh, debuted at Tribeca Film Festival. The film hit theaters in the summer of 2024 and reached #13 in Box Office North America. With an entrepreneurial spirit and emphasis on improving industry workflow in both production and distribution, Schwartzman co-founded Utopia, an independent-focused film distribution, acquisition, and production studio. The company has been behind a wide range of incredible voices in filmmaking, with films such as Gia Coppola's The Last Showgirl (2024), Emma Seligman's Shiva Baby (2020), Gaspar Noé's Vortex (2021), Ali Abbasi's Holy Spider (2022) and Ally Pankiw's I Used To Be Funny (2023). |
 | Matt Anderson is the John and Horace Dodge Curator of Transportation at The Henry Ford, overseeing the development, care and interpretation of the museum's collection of nearly 300 motor vehicles. Anderson also oversees the museum's collection of horse-drawn carriages, railroad locomotives and rolling stock, aircraft, and bicycles. Anderson is a past president of the National Association of Automobile Museums, and a member of the board of directors for the Society of Automotive Historians. He has previously worked at the B&O Railroad Museum in Baltimore, Maryland; the Studebaker National Museum in South Bend, Indiana; and the Minnesota Historical Society in St. Paul, Minnesota. |
 | Utopia is a New York- and Los Angeles-based film distribution, sales, and production company co-founded by filmmaker Robert Schwartzman and Cole Harper. Focused on showcasing truly independent features and documentaries while supporting the next wave of filmmakers, recent Utopia releases include psychological cyber-thriller Red Rooms by Pascal Plante, Sam H. Freeman and Ng Choon Ping's Femme, Sean Price Williams' Cannes-lauded debut feature The Sweet East, and Eddie Alcazar and EP Steven Soderbergh's Divinity. Other titles include the revolutionary surf documentary Trilogy: New Wave, Sundance breakout and Gotham Awards-nominated We're All Going to the World's Fair by Jane Schoenbrun, Gaspar Noe's Cannes-lauded Vortex starring Dario Argento, and the Indie Spirit-winner Shiva Baby by Emma Seligman. Recently, Utopia has partnered with American Zoetrope and Lionsgate to support Francis Ford Coppola's independently produced epic, Megalopolis. |
Entry & Parking Information
Doors will open for the event at 5:00 p.m.
Parking is available in the Henry Ford Museum of American Innovation lot off Oakwood Boulevard. Guests can enter through the Museum Welcome Center and proceed to the Giant Screen Experience lobby. Please show your ticket at the door for entry.
Please note that parts of Oakwood Boulevard may be impacted by construction. Be prepared for traffic delays or detours. We apologize for any inconvenience.