Past Forward

Activating The Henry Ford Archive of Innovation

A Look Back: The Souper Dress

November 30, 2016 Archive Insight
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No, this little number isn’t a masterpiece from Mr. Warhol, but the iconic artist was surely the inspiration for its recognizable print.

Back in the mid to late ‘60s, disposable apparel made of paper was all the rage, and everyone was doing it, from paper towel producers and pie makers to Hallmark and the Campbell Soup Company. For a couple of Campbell’s veggie soup labels and one buck, you could mail order the Souper Dress.

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Too long? Just get your scissors and cut. Needs mending? Just grab the transparent tape, and pull, tear and repair. Stubborn stain? Just throw the dress away, tuck another dollar in an envelope and mail away for your next fashion fix. Most paper dresses made in the ’60s were actually 93 percent cellulose and 7 percent nylon.

By 1968, the paper fashion fad had fizzled, and the polyester leisure suit was next in line to pop.

For a modern-day, homespun take on the paper dress, check out Fashion by Mayhem.


Looking for more paper dresses? Take a look at this Yellow Pages dress from 1967.

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