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Hallowe'en Postcards

October 24, 2013

This selection of postcards represents a uniquely American blend of Hallowe'en traditions that by the early 1900s included the popular activity of sending and collecting these holiday-themed greeting cards.

The colonial American traditions of Hallowe'en centered on celebrations of the harvest, fortune-telling, and even matchmaking. Later immigrants brought new layers of customs and practices, including the jack-o-lantern that is perhaps today's best-known symbol of the American holiday. By the 1890s the growing print media publicized Hallowe'en from its pockets of regional variation across the country, making it a truly national affair. Over time, the holiday became a community observance of eerie fun for all ages.

Based on early 20th-century Hallowe'en celebrations, our annual Greenfield Village Hallowe'en is one of our most attended public events. Since 1981, we have often given guests attending this evening program a reproduction postcard as one of the treats. (This year's Hallowe'en postcard, pictured above, was designed by Ellen Clapsaddle in 1917.) As an amusing addition since 2010, we have created a photo opportunity vignette using an enlarged version of the postcard giveaway. Our Phoenixville Post Office also offers for sale and mailing a selection of Hallowe'en postcard repros from past years, starting in the autumn.

Halloween Card, 1908

M.W. Taggert designed this postcard in 1908 with the message, "Hallowe'en," It shows a host of images associated with this holiday – a witch on a broom headed by a carved pumpkin flying with bats, an owl and cats across the full harvest moon. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2004.68.1)

Halloween Card, "Sh! Ghosts!" 1909

This postcard features a pumpkin-headed girl wearing a white bonnet and red dress and holding a cat while saying "Sh! Ghosts!" Ullmann Manufacturing Company published it in 1909 with the heading, "Hallo E'en". We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 94.81.1)

Halloween Postcard, "The Halloween Lantern," 1914

In this postcard, a carved jack-o-lantern illuminates the transformed harvest field of an improbable but fun car ride by a witch and various vegetables during the full moon. John Winsch designed "The Hallowe'en Lantern," card in 1914. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2007.69.1)

Halloween Postcard Showing Young People on a Hayride, circa 1912

This postcard shows a group of young people enjoying an evening hayride through the harvest fields. Raphael Tuck & Sons published it about 1912. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2008.84.1)

Halloween Greeting Postcard, 1907-1912

This postcard carries the long message, " 'Curioser and Curioser' All hallowe'en. Hallowe'en Greeting." It shows a row of jolly carved pumpkins in a harvest field, made from the artwork by Ellen H. Clapsaddle by the International Art Company about 1907-1912. (Object ID 2013.79.1)

Cynthia Read Miller is Curator of Photographs and Prints at The Henry Ford.

Halloween, Halloween postcards