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- First McDonald's Restaurant Crew, Des Plains, Illinois, circa 1964 - In its early years as a franchise, McDonald's hired only males, dressed neatly in white as seen at this restaurant in Des Plaines, Illinois, about 1964.
- circa 1964
- Collections - Artifact
First McDonald's Restaurant Crew, Des Plains, Illinois, circa 1964
In its early years as a franchise, McDonald's hired only males, dressed neatly in white as seen at this restaurant in Des Plaines, Illinois, about 1964.
- McDonald's Oliver & Company Happy Meal Toys, 1988 -
- 1988
- Collections - Artifact
McDonald's Oliver & Company Happy Meal Toys, 1988
- McDonald's "Super Size" French Fry Packet, 1996 - During the 1990s, customers could "Super Size" their French fries and drinks. These larger portions, along with their high fat, calorie, and salt content, made fast food the target of reports linking it to health problems from obesity to heart disease. Fast food chains responded in different ways to counteract this negative publicity. McDonald's phased out the "Super Size" portions in 2004.
- 1996
- Collections - Artifact
McDonald's "Super Size" French Fry Packet, 1996
During the 1990s, customers could "Super Size" their French fries and drinks. These larger portions, along with their high fat, calorie, and salt content, made fast food the target of reports linking it to health problems from obesity to heart disease. Fast food chains responded in different ways to counteract this negative publicity. McDonald's phased out the "Super Size" portions in 2004.
- McDonald's "Egg McMuffin Sandwich" Container, 1980-1990 - Herb Peterson, owner of a Santa Barbara McDonald's franchise, introduced the Egg McMuffin breakfast sandwich in 1972. This invention opened up the entire fast food breakfast market. The polystyrene "clamshell" box, considered superior over paper packaging for its insulation and protection of the food inside, was phased out in 1990 for its harmful effects on the environment.
- 1980-1990
- Collections - Artifact
McDonald's "Egg McMuffin Sandwich" Container, 1980-1990
Herb Peterson, owner of a Santa Barbara McDonald's franchise, introduced the Egg McMuffin breakfast sandwich in 1972. This invention opened up the entire fast food breakfast market. The polystyrene "clamshell" box, considered superior over paper packaging for its insulation and protection of the food inside, was phased out in 1990 for its harmful effects on the environment.
- McDonald's French Fry Packet, circa 1950s - The early success of McDonald's rested on a limited menu, cheap prices, and quick service. "Speedee," McDonald's original mascot, emphasized the quick service. This hamburger-headed chef, seen on this packaging, represented the fast food chain until replaced in the 1960s with the now familiar Ronald McDonald.
- 1955-1959
- Collections - Artifact
McDonald's French Fry Packet, circa 1950s
The early success of McDonald's rested on a limited menu, cheap prices, and quick service. "Speedee," McDonald's original mascot, emphasized the quick service. This hamburger-headed chef, seen on this packaging, represented the fast food chain until replaced in the 1960s with the now familiar Ronald McDonald.
- "Simple Steps To Balanced Eating...McDonald's & You," 2004 - High calorie, fat, and salt content, along with large portion choices, made fast food the target of a raft of health problems -- from obesity to heart disease. Fast food restaurants responded in various ways to counteract this negative publicity. This 2004 McDonald's brochure assured customers that healthy menu options were available to meet the goals of a balanced lifestyle.
- 2004
- Collections - Artifact
"Simple Steps To Balanced Eating...McDonald's & You," 2004
High calorie, fat, and salt content, along with large portion choices, made fast food the target of a raft of health problems -- from obesity to heart disease. Fast food restaurants responded in various ways to counteract this negative publicity. This 2004 McDonald's brochure assured customers that healthy menu options were available to meet the goals of a balanced lifestyle.
- "We Share One Community, McDonald's & You," 2004 - Fast-food chains have responded in different ways to counteract negative publicity about their product. McDonald's produced this brochure in 2004 highlighting the company's social responsibility. Programs featured in this brochure focused on preserving environmental resources, food quality initiatives, workforce diversity, children and neighborhood programs, and giving back to the community.
- 2004
- Collections - Artifact
"We Share One Community, McDonald's & You," 2004
Fast-food chains have responded in different ways to counteract negative publicity about their product. McDonald's produced this brochure in 2004 highlighting the company's social responsibility. Programs featured in this brochure focused on preserving environmental resources, food quality initiatives, workforce diversity, children and neighborhood programs, and giving back to the community.
- Customers Buying Food at McDonald's Restaurant, circa 1955 - McDonald's short menu with low prices was considered revolutionary when this photo was taken, about 1955.
- circa 1955
- Collections - Artifact
Customers Buying Food at McDonald's Restaurant, circa 1955
McDonald's short menu with low prices was considered revolutionary when this photo was taken, about 1955.
- View of a McDonald's Restaurant and Sign, circa 1955 - In the late 1940s, the McDonald brothers had a radical new idea -- assembly-line production of a limited menu, at drastically reduced prices. By the mid-1950s, McDonald's new food system was in place. It was an idea that created a fast-food nation. This photograph shows one of the many new McDonald's Restaurants that appeared about 1955.
- circa 1955
- Collections - Artifact
View of a McDonald's Restaurant and Sign, circa 1955
In the late 1940s, the McDonald brothers had a radical new idea -- assembly-line production of a limited menu, at drastically reduced prices. By the mid-1950s, McDonald's new food system was in place. It was an idea that created a fast-food nation. This photograph shows one of the many new McDonald's Restaurants that appeared about 1955.
- McDonald's Packet, 1955-1962 - In 1948, the McDonald brothers transformed their Southern California drive-in into the fast food concept that we know today. Early on, the McDonald brothers used the Speedee logo to symbolize their new "Speedee Service System." The "Coast to Coast" claim implies that, by the time of this French Fry packet, McDonald's restaurants were being nationally franchised.
- 1955-1962
- Collections - Artifact
McDonald's Packet, 1955-1962
In 1948, the McDonald brothers transformed their Southern California drive-in into the fast food concept that we know today. Early on, the McDonald brothers used the Speedee logo to symbolize their new "Speedee Service System." The "Coast to Coast" claim implies that, by the time of this French Fry packet, McDonald's restaurants were being nationally franchised.