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- "Body. Soul. Only in a Jeep Cherokee," 1985 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1985
- Collections - Artifact
"Body. Soul. Only in a Jeep Cherokee," 1985
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Jeep Cherokee/Wagoneer SportWagons," 1984 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1984
- Collections - Artifact
"Jeep Cherokee/Wagoneer SportWagons," 1984
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Javelin" from American Motors, 1968 - This press packet from American Motors Corporation publicized the 1968 Javelin. The car was an AMC "pony car" and a departure from its traditional styling. "Pony cars," small sporty cars with big engines, appealed to baby boomers just coming into the car market in the mid-1960s.
- 1968
- Collections - Artifact
"Javelin" from American Motors, 1968
This press packet from American Motors Corporation publicized the 1968 Javelin. The car was an AMC "pony car" and a departure from its traditional styling. "Pony cars," small sporty cars with big engines, appealed to baby boomers just coming into the car market in the mid-1960s.
- "Jeep Cherokee/Wagoneer/AMC Eagle," 1987 - Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- 1987
- Collections - Artifact
"Jeep Cherokee/Wagoneer/AMC Eagle," 1987
Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- "Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- April 01, 1985
- Collections - Artifact
"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- AMC Rambler Hubcap, 1959-1962 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1959-1962
- Collections - Artifact
AMC Rambler Hubcap, 1959-1962
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- "When She Gave in to Practicality, She Didn't Give up Her Individuality" AMC Pacer Advertisement, 1978 - AMC produced distinctive designs that set its cars apart from those of General Motors, Ford, and Chrysler. The compact AMC Pacer, designed by Dick Teague and introduced in 1975, certainly looked different. But its bulbous shape gave the car more interior room than seemed possible from the outside -- and endeared the Pacer to its fans.
- 1978
- Collections - Artifact
"When She Gave in to Practicality, She Didn't Give up Her Individuality" AMC Pacer Advertisement, 1978
AMC produced distinctive designs that set its cars apart from those of General Motors, Ford, and Chrysler. The compact AMC Pacer, designed by Dick Teague and introduced in 1975, certainly looked different. But its bulbous shape gave the car more interior room than seemed possible from the outside -- and endeared the Pacer to its fans.
- 1964 Rambler Advertisement, "Insist on More in '64-- Go Rambler" - For 1964, AMC offered Rambler with a station wagon body in three different series. The basic Rambler American wagon included a six-cylinder engine and started at $2,240. The mid-level Rambler Classic started at $2,445 and could be purchased with either six- or eight-cylinder power. The top-line Rambler Ambassador wagon started at $2,985 and came exclusively with a V-8.
- 1964
- Collections - Artifact
1964 Rambler Advertisement, "Insist on More in '64-- Go Rambler"
For 1964, AMC offered Rambler with a station wagon body in three different series. The basic Rambler American wagon included a six-cylinder engine and started at $2,240. The mid-level Rambler Classic started at $2,445 and could be purchased with either six- or eight-cylinder power. The top-line Rambler Ambassador wagon started at $2,985 and came exclusively with a V-8.
- "If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984 - The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- September 01, 1984
- Collections - Artifact
"If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984
The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- "I'm a Rebel!" Advertisement for a Rebel Automobile, 1966 -
- January 14, 1966
- Collections - Artifact
"I'm a Rebel!" Advertisement for a Rebel Automobile, 1966