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- Can Label, "Silver Bar Brand Sliced Yellow Cling Peaches," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Silver Bar Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1920
- Collections - Artifact
Can Label, "Silver Bar Brand Sliced Yellow Cling Peaches," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Silver Bar Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "President Brand Spinach," 1920-1940 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for President Brand Spinach, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- 1920-1940
- Collections - Artifact
Can Label, "President Brand Spinach," 1920-1940
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for President Brand Spinach, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- "Shoe Peg Country Gentleman Fancy Corn," circa 1918 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this elegant design for President Brand "Shoe Peg Country Gentleman Fancy Corn," helped catch the attention of potential customers--hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1918
- Collections - Artifact
"Shoe Peg Country Gentleman Fancy Corn," circa 1918
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this elegant design for President Brand "Shoe Peg Country Gentleman Fancy Corn," helped catch the attention of potential customers--hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "C.F.C.A. Brand Sliced Yellow Cling Peaches," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for C.F.C.A. Brand Sliced Yellow Cling Peaches, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Atlas Brand Blackberries," 1920-1930 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1930
- Collections - Artifact
Crate Label, "Atlas Brand Blackberries," 1920-1930
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Atlas Brand Blackberries, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Columbus Brand Tomatoes with Puree," circa 1930 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Columbus Brand Tomatoes with Puree, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1930
- Collections - Artifact
Can Label, "Columbus Brand Tomatoes with Puree," circa 1930
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Columbus Brand Tomatoes with Puree, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Crate Label, "Today's Brand California Muscat Grapes," 1920-1940 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.

- 1920-1940
- Collections - Artifact
Crate Label, "Today's Brand California Muscat Grapes," 1920-1940
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Today's Brand California Muscat Grapes, were created to attract grocers purchasing goods from wholesale markets.
- Can Label, "Gold Leaf Brand Jumbo Size California Ripe Olives," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Leaf Brand Jumbo Size California Ripe Olives, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.

- circa 1920
- Collections - Artifact
Can Label, "Gold Leaf Brand Jumbo Size California Ripe Olives," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Gold Leaf Brand Jumbo Size California Ripe Olives, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.

- 1920-1935
- Collections - Artifact
Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Photograph Album, California Packing Corporation Ranches and Orchards, 1919-1927 -

- 1919-1927
- Collections - Artifact
Photograph Album, California Packing Corporation Ranches and Orchards, 1919-1927