Search
- 1978 Dodge Omni Sedan - This little car was a reaction to the high gasoline prices brought on by the 1973 Arab oil embargo and the new fuel economy standards passed by Congress in 1975. It, and its twin the Plymouth Horizon, were the first American cars to adopt a front-wheel-drive, hatchback configuration that was common in Europe. <em>Motor Trend</em> magazine named them "Car of the Year."
- 1978
- Collections - Artifact
1978 Dodge Omni Sedan
This little car was a reaction to the high gasoline prices brought on by the 1973 Arab oil embargo and the new fuel economy standards passed by Congress in 1975. It, and its twin the Plymouth Horizon, were the first American cars to adopt a front-wheel-drive, hatchback configuration that was common in Europe. Motor Trend magazine named them "Car of the Year."
- Advertisement for Push-Button Driving, "New '56 Dodge, the Magic Touch of Tomorrow!" 1956 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- October 31, 1955
- Collections - Artifact
Advertisement for Push-Button Driving, "New '56 Dodge, the Magic Touch of Tomorrow!" 1956
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Dodge Trucks, "Ironically, It's the Quiet Trucks That Give You the Most Volume," 1996 - Dodge Ram pickups received a major update for 1994 with the introduction of an all-new second generation. Their front ends, inspired by semi-trailer trucks, projected an especially rugged image. They were comfortable, too, with improvements to reduce interior noise. This 1996 ad boasted about peace and payload with some clever wordplay.
- 1996
- Collections - Artifact
Dodge Trucks, "Ironically, It's the Quiet Trucks That Give You the Most Volume," 1996
Dodge Ram pickups received a major update for 1994 with the introduction of an all-new second generation. Their front ends, inspired by semi-trailer trucks, projected an especially rugged image. They were comfortable, too, with improvements to reduce interior noise. This 1996 ad boasted about peace and payload with some clever wordplay.
- 1939 Dodge Airflow Tank Truck - This streamlined tank truck connected local Texaco service stations to a larger national distribution network. Each of America's competing oil companies had a branded fleet of trucks that took gasoline from refineries to its retail service stations. Even independently operated stations had to buy gasoline from a big oil company's refinery. This truck's capacity is 1175 gallons.
- 1938
- Collections - Artifact
1939 Dodge Airflow Tank Truck
This streamlined tank truck connected local Texaco service stations to a larger national distribution network. Each of America's competing oil companies had a branded fleet of trucks that took gasoline from refineries to its retail service stations. Even independently operated stations had to buy gasoline from a big oil company's refinery. This truck's capacity is 1175 gallons.
- 1967 Dodge Dart Advertisement, "Dodge Rebellion Operation '67, Revolt against Kiddy Car Compacts. Go '67 Dart!" - Chrysler first used "Dart" on a concept car in 1956. Dodge adopted the name for a series of production cars starting with the 1960 model year. By 1963, Dart had downsized into a compact car and remained so through the end of its run in 1976. Dodge revived the name for an all-new compact built from 2013 to 2016.
- 1967
- Collections - Artifact
1967 Dodge Dart Advertisement, "Dodge Rebellion Operation '67, Revolt against Kiddy Car Compacts. Go '67 Dart!"
Chrysler first used "Dart" on a concept car in 1956. Dodge adopted the name for a series of production cars starting with the 1960 model year. By 1963, Dart had downsized into a compact car and remained so through the end of its run in 1976. Dodge revived the name for an all-new compact built from 2013 to 2016.
- 1968 World Series Bumper Sticker, Ad Supplement to the Detroit News, "Join the Fun, Catch Dodge Fever" - The 1968 World Series pitted the American League champion Detroit Tigers against the National League's St. Louis Cardinals. It was the Cardinals' second consecutive trip to the World Series. Both teams brought stellar pitching to the games. Detroit's Mickey Lolich was named MVP, pitching three complete game victories as the Tigers defeated the Cardinals in seven games.
- October 01, 1968
- Collections - Artifact
1968 World Series Bumper Sticker, Ad Supplement to the Detroit News, "Join the Fun, Catch Dodge Fever"
The 1968 World Series pitted the American League champion Detroit Tigers against the National League's St. Louis Cardinals. It was the Cardinals' second consecutive trip to the World Series. Both teams brought stellar pitching to the games. Detroit's Mickey Lolich was named MVP, pitching three complete game victories as the Tigers defeated the Cardinals in seven games.
- 1998 Dodge Ram Quad Cab Pickup Truck - In the 1970s pickup trucks became the bestselling vehicles in the United States. By the 1990s extended cabs with small but usable rear seats were very popular. The 1998 Dodge Ram Quad Cab added two doors to give better access to the rear seat. Four doors, a full rear seat, and a high-quality car-like interior turned the pickup into a replacement for the family sedan.
- 1998
- Collections - Artifact
1998 Dodge Ram Quad Cab Pickup Truck
In the 1970s pickup trucks became the bestselling vehicles in the United States. By the 1990s extended cabs with small but usable rear seats were very popular. The 1998 Dodge Ram Quad Cab added two doors to give better access to the rear seat. Four doors, a full rear seat, and a high-quality car-like interior turned the pickup into a replacement for the family sedan.
- Dodge Ram Van, "You Can Dress It Up & Take It Anywhere," 1997 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1997
- Collections - Artifact
Dodge Ram Van, "You Can Dress It Up & Take It Anywhere," 1997
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- Dodge Dynasty Nameplate, 1977-1982 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1977-1982
- Collections - Artifact
Dodge Dynasty Nameplate, 1977-1982
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Dodge Charger R/T SE Advertisement, "Mother Warned Me That There Would be Men like You Driving Cars like That," 1969 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1969
- Collections - Artifact
Dodge Charger R/T SE Advertisement, "Mother Warned Me That There Would be Men like You Driving Cars like That," 1969
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.