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- Everlast "Forged" Tumbler, 1955-1960 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This piece is an example of the aluminum giftware sold by Everlast.
- 1955-1960
- Collections - Artifact
Everlast "Forged" Tumbler, 1955-1960
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This piece is an example of the aluminum giftware sold by Everlast.
- Everlast "Forged" Tumbler, 1947-1951 -
- 1947-1951
- Collections - Artifact
Everlast "Forged" Tumbler, 1947-1951
- Everlast "Forged Sage" Tray, 1939-1946 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- 1939-1946
- Collections - Artifact
Everlast "Forged Sage" Tray, 1939-1946
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- Everlast "Modern" Casserole, 1953-1955 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
- 1953-1955
- Collections - Artifact
Everlast "Modern" Casserole, 1953-1955
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
- Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.
- 1947
- Collections - Artifact
Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.
- Everlast "Bali Bamboo" Casserole, 1948-1959 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Everlast's most successful line, "Bali Bamboo," was a direct result of America's fascination with the South Pacific following World War II.
- 1948-1959
- Collections - Artifact
Everlast "Bali Bamboo" Casserole, 1948-1959
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Everlast's most successful line, "Bali Bamboo," was a direct result of America's fascination with the South Pacific following World War II.
- Everlast "Neocraft" Tumbler, 1938-1955 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1938, Everlast introduced the "Neocraft" product line, made of anodized aluminum and featuring vibrant colors and clean lines.
- 1938-1955
- Collections - Artifact
Everlast "Neocraft" Tumbler, 1938-1955
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1938, Everlast introduced the "Neocraft" product line, made of anodized aluminum and featuring vibrant colors and clean lines.
- Everlast "Solid Brass" Ice Bucket, 1958-1961 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Over the years, the company introduced various product lines, including "Solid Brass" (seen here), "Solid Copper," and "Pewter."
- 1958-1961
- Collections - Artifact
Everlast "Solid Brass" Ice Bucket, 1958-1961
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Over the years, the company introduced various product lines, including "Solid Brass" (seen here), "Solid Copper," and "Pewter."
- Everlast "Forged Apple" Fruit Bowl, 1938-1950 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- 1938-1950
- Collections - Artifact
Everlast "Forged Apple" Fruit Bowl, 1938-1950
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
- Everlast "Dogwood Rose" Belt, 1938-1949 - In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Products such as serving trays, relish bowls, ice buckets and personal accessories like purses and jewelry were marketed to women as hostess or bridal gifts.
- 1938-1949
- Collections - Artifact
Everlast "Dogwood Rose" Belt, 1938-1949
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Products such as serving trays, relish bowls, ice buckets and personal accessories like purses and jewelry were marketed to women as hostess or bridal gifts.