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- "New Camaro by Chevrolet," 1967 - Chevrolet's answer to the Ford Mustang was the Camaro. The 1967 Camaro, seen in this sales catalog, joined an expanding list of "pony cars" -- small, sporty four-seaters with big engines.
- 1967
- Collections - Artifact
"New Camaro by Chevrolet," 1967
Chevrolet's answer to the Ford Mustang was the Camaro. The 1967 Camaro, seen in this sales catalog, joined an expanding list of "pony cars" -- small, sporty four-seaters with big engines.
- 1959 Cadillac Sales Catalog - No styling cue defined 1950s American automotive design like tailfins. Introduced on the 1948 Cadillac under the direction of Harley Earl, within ten years fins were found almost everywhere in the GM, Ford and Chrysler product lines. Fittingly, these Jet Age ornaments peaked on the 1959 Cadillac -- a car with tailfins that towered nearly four feet off the ground.
- 1959
- Collections - Artifact
1959 Cadillac Sales Catalog
No styling cue defined 1950s American automotive design like tailfins. Introduced on the 1948 Cadillac under the direction of Harley Earl, within ten years fins were found almost everywhere in the GM, Ford and Chrysler product lines. Fittingly, these Jet Age ornaments peaked on the 1959 Cadillac -- a car with tailfins that towered nearly four feet off the ground.
- Press Release Photo of a 1986 Chevrolet Celebrity Automobile - General Motors Corporation's Chevrolet division issued this photograph as part of a 1986 press kit. Photos, along with technical data and news releases, gave dealers and the media key information about the company's latest vehicle line-up.
- 1986
- Collections - Artifact
Press Release Photo of a 1986 Chevrolet Celebrity Automobile
General Motors Corporation's Chevrolet division issued this photograph as part of a 1986 press kit. Photos, along with technical data and news releases, gave dealers and the media key information about the company's latest vehicle line-up.
- 1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!" - This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- June 01, 1956
- Collections - Artifact
1956 Chevrolet Bel Air Advertisement, "Youth, Beauty, Chevrolet, Action!"
This ad associated the 1956 Chevrolet Bel Air convertible with youth, appealing not only to the young but also to those wanting to appear young.
- Diagram of a General Motors EV1 Car Chassis, 1997-2002 - This diagram shows the layout of the General Motors' EV1. Heavy batteries were well distributed to even out the weight, helping the car's handling. The vehicle's range was 70 to 90 miles with special lead-acid batteries exclusive to the EV1. In 1998, GM switched to longer range nickel-metal-hydride batteries.
- 1997-2002
- Collections - Artifact
Diagram of a General Motors EV1 Car Chassis, 1997-2002
This diagram shows the layout of the General Motors' EV1. Heavy batteries were well distributed to even out the weight, helping the car's handling. The vehicle's range was 70 to 90 miles with special lead-acid batteries exclusive to the EV1. In 1998, GM switched to longer range nickel-metal-hydride batteries.
- 1954 Chevrolet Corvette Ad, "Stop Dreaming and Start Driving!" - If you drove a General Motors vehicle in the late 1940s and early 1950s it wasn't a sports car. GM didn't make them. But their designers dreamt one up -- the Chevrolet Corvette. This 1954 <em>New Yorker</em> ad invited the public to stop dreaming and start driving GM's new dream car.
- July 10, 1954
- Collections - Artifact
1954 Chevrolet Corvette Ad, "Stop Dreaming and Start Driving!"
If you drove a General Motors vehicle in the late 1940s and early 1950s it wasn't a sports car. GM didn't make them. But their designers dreamt one up -- the Chevrolet Corvette. This 1954 New Yorker ad invited the public to stop dreaming and start driving GM's new dream car.
- Brochure for Pontiac Club de Mer and Four-Door Catalina Cars, 1956, "Pontiac Motorama Masterpieces" - From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- 1956
- Collections - Artifact
Brochure for Pontiac Club de Mer and Four-Door Catalina Cars, 1956, "Pontiac Motorama Masterpieces"
From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- Oldsmobile 98 Ignition Key, 1988 - Automobile ignition keys replaced complicated starting sequences. The key when turned activates an ignition switch to start the car instantly. This key started a 1988 Oldsmobile 98.
- 1988
- Collections - Artifact
Oldsmobile 98 Ignition Key, 1988
Automobile ignition keys replaced complicated starting sequences. The key when turned activates an ignition switch to start the car instantly. This key started a 1988 Oldsmobile 98.
- Oakland Radiator Emblem, circa 1925 - This oval emblem consists of the company name surrounded by an oak leaf wreath topped with an acorn. The inscription in the banner states that Oakland is a product of General Motors. Oakland began as an independent company in 1907, but in 1909 became part of the newly formed General Motors Corporation. The Oakland brand name lasted until 1931.
- circa 1925
- Collections - Artifact
Oakland Radiator Emblem, circa 1925
This oval emblem consists of the company name surrounded by an oak leaf wreath topped with an acorn. The inscription in the banner states that Oakland is a product of General Motors. Oakland began as an independent company in 1907, but in 1909 became part of the newly formed General Motors Corporation. The Oakland brand name lasted until 1931.
- Rendering of Automobile Dashboard Design Concept - Designer Walter K. Gierschick graduated from Pratt Institute in Brooklyn, New York. He worked for Sundberg-Ferar and Chrysler at various points, but Gierschick spent the bulk of his career at General Motors. He was Assistant Chief Designer for GM from 1961 to 1985. Gierschick retired from GM after 25 years of service to the company.
- 1961-1985
- Collections - Artifact
Rendering of Automobile Dashboard Design Concept
Designer Walter K. Gierschick graduated from Pratt Institute in Brooklyn, New York. He worked for Sundberg-Ferar and Chrysler at various points, but Gierschick spent the bulk of his career at General Motors. He was Assistant Chief Designer for GM from 1961 to 1985. Gierschick retired from GM after 25 years of service to the company.