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- 1992 Buick LeSabre Ad, "Safety is Standard Equipment" - When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- 1992
- Collections - Artifact
1992 Buick LeSabre Ad, "Safety is Standard Equipment"
When safety sells, auto manufacturers incorporate new safety feature and trumpet their successes. This ad for the 1993 Buick LeSabre highlighted the car's standard equipment that keeps drivers and passengers safe.
- Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954 - Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- July 10, 1954
- Collections - Artifact
Advertisement for Buick Roadmaster, "It Makes You Feel Like the Man You Are," 1954
Buick played heavily on buyers' emotions with this advertisement for its 1954 Roadmaster. The ad included a curious metric, noting that Roadmaster "sells for the lowest price-per-pound in the fine-car field." The two-door hardtop coupe pictured in the ad was priced at $3,373 and weighed 4,215 pounds. That's 80 cents per pound!
- 1950 Buick Roadmaster Sedan - The Roadmaster, introduced in 1936, became Buick's premier model, with a larger engine and a finer interior. "Venti-Ports" -- the rectangular holes on the hood -- debuted for 1949. Though they served no practical purpose, they suggested exhaust ports on a fighter plane and quickly became a Buick trademark. Initially, Roadmasters boasted four Venti-Ports per side while lesser Buicks had just three.
- 1950
- Collections - Artifact
1950 Buick Roadmaster Sedan
The Roadmaster, introduced in 1936, became Buick's premier model, with a larger engine and a finer interior. "Venti-Ports" -- the rectangular holes on the hood -- debuted for 1949. Though they served no practical purpose, they suggested exhaust ports on a fighter plane and quickly became a Buick trademark. Initially, Roadmasters boasted four Venti-Ports per side while lesser Buicks had just three.
- "The Buick Buyer's Guide. 1986" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1986
- Collections - Artifact
"The Buick Buyer's Guide. 1986"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Advertising Poster, "The Essence of Buick," 1988 - "The Essence of Buick" was captured in this advertising poster from 1988. Founded in 1899 and folded into General Motors in 1908, Buick evolved into a premium brand positioned just below GM's top-of-the-line Cadillac. This poster, which featured a 1930s Buick alongside two more modern sedans, highlighted four Buick qualities: substantial, distinctive, powerful, and mature.
- 24 October 1988 - 27 October 1988
- Collections - Artifact
Advertising Poster, "The Essence of Buick," 1988
"The Essence of Buick" was captured in this advertising poster from 1988. Founded in 1899 and folded into General Motors in 1908, Buick evolved into a premium brand positioned just below GM's top-of-the-line Cadillac. This poster, which featured a 1930s Buick alongside two more modern sedans, highlighted four Buick qualities: substantial, distinctive, powerful, and mature.
- "Today's Man of Action is Impatient with Yesterday's Standard of Quality or Last Year's Record of Performance," Buick Electra 225 Advertisement, 1962 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1962
- Collections - Artifact
"Today's Man of Action is Impatient with Yesterday's Standard of Quality or Last Year's Record of Performance," Buick Electra 225 Advertisement, 1962
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1963 Buick Riviera Coupe - Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- 1963
- Collections - Artifact
1963 Buick Riviera Coupe
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- 1931 Buick Sales Catalog, "Buick Valve-in-Head Straight 8" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1931
- Collections - Artifact
1931 Buick Sales Catalog, "Buick Valve-in-Head Straight 8"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Buick Park Avenue Nameplate, 1991-2000 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1991-2000
- Collections - Artifact
Buick Park Avenue Nameplate, 1991-2000
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Buick Special Hubcap, 1965 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1965
- Collections - Artifact
Buick Special Hubcap, 1965
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.