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- "Choring. Exploring. 'Jeep' The 2-Car Cars," 1969 - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1969
- Collections - Artifact
"Choring. Exploring. 'Jeep' The 2-Car Cars," 1969
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "You Get Twice the Safety of Ordinary Pickups," Jeep Gladiator Advertisement, 1966 - The first pickups manufactured under the Jeep brand appeared for 1947. In time, these trucks evolved into a distinct series of vehicles. The Jeep Gladiator pickup debuted for 1963. Though it was redesignated as the J-series after 1971, the basic Gladiator design remained in production through 1988. Jeep revived the Gladiator name on an all-new pickup design for 2020.
- 1966
- Collections - Artifact
"You Get Twice the Safety of Ordinary Pickups," Jeep Gladiator Advertisement, 1966
The first pickups manufactured under the Jeep brand appeared for 1947. In time, these trucks evolved into a distinct series of vehicles. The Jeep Gladiator pickup debuted for 1963. Though it was redesignated as the J-series after 1971, the basic Gladiator design remained in production through 1988. Jeep revived the Gladiator name on an all-new pickup design for 2020.
- 1966 Kaiser Jeep Corporation Advertisement, "Now Jeep V-6! New funpower!" - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1966
- Collections - Artifact
1966 Kaiser Jeep Corporation Advertisement, "Now Jeep V-6! New funpower!"
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- "Jeep Tuxedo Park Mark IV," 1965 - A glamorous Jeep? The Tuxedo Park, introduced as a trim package and later made a separate model, was just that. Based on the CJ series, the Tuxedo Park had a dressier appearance. Chrome sparkled on mirrors, hood latches, bumpers, and gas caps; fashionable interior colors coordinated with exterior paints; and available disc wheels and whitewall tires completed the look.
- 1965
- Collections - Artifact
"Jeep Tuxedo Park Mark IV," 1965
A glamorous Jeep? The Tuxedo Park, introduced as a trim package and later made a separate model, was just that. Based on the CJ series, the Tuxedo Park had a dressier appearance. Chrome sparkled on mirrors, hood latches, bumpers, and gas caps; fashionable interior colors coordinated with exterior paints; and available disc wheels and whitewall tires completed the look.