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- Advertising Layout Painted by William L. Mitchell, "Packard," 1933 - Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. Mitchell created this advertising layout for Packard in 1933 while he was working for the Barron Collier Advertising Agency in New York City.
- 1933
- Collections - Artifact
Advertising Layout Painted by William L. Mitchell, "Packard," 1933
Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. Mitchell created this advertising layout for Packard in 1933 while he was working for the Barron Collier Advertising Agency in New York City.
- Rendering of 1938 Cadillac Sixty Special by William L. Mitchell, 1937 - Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl, who put him in charge of the Cadillac Studio. Tasked with creating a more youthful luxury car, Mitchell produced the Cadillac Sixty Special. The model's low roofline, expansive windows, and lack of running boards influenced many automobile designs that followed.
- August 20, 1937
- Collections - Artifact
Rendering of 1938 Cadillac Sixty Special by William L. Mitchell, 1937
Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl, who put him in charge of the Cadillac Studio. Tasked with creating a more youthful luxury car, Mitchell produced the Cadillac Sixty Special. The model's low roofline, expansive windows, and lack of running boards influenced many automobile designs that followed.
- 1932 Muroc Dry Lake, California, Race, Painted by William L. Mitchell 1977-1987 - Bill Mitchell, head of design at General Motors from 1958 to 1977, painted this scene following his retirement. It shows a 1932 race on Muroc (now Rogers) Dry Lake. The lakebed, located in southern California's Mojave Desert, was used for racing and land speed runs into the 1930s, when it became a part of Edwards Air Force Base.
- 1932
- Collections - Artifact
1932 Muroc Dry Lake, California, Race, Painted by William L. Mitchell 1977-1987
Bill Mitchell, head of design at General Motors from 1958 to 1977, painted this scene following his retirement. It shows a 1932 race on Muroc (now Rogers) Dry Lake. The lakebed, located in southern California's Mojave Desert, was used for racing and land speed runs into the 1930s, when it became a part of Edwards Air Force Base.
- Sketch of a Truck by William L. Mitchell, circa 1930 - Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell created this illustration around 1930.
- circa 1930
- Collections - Artifact
Sketch of a Truck by William L. Mitchell, circa 1930
Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell created this illustration around 1930.
- Pencil Sketch of an Automobile Racing Scene by William L. Mitchell, circa 1930 - Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell sketched this auto racing scene around 1930.
- circa 1930
- Collections - Artifact
Pencil Sketch of an Automobile Racing Scene by William L. Mitchell, circa 1930
Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell sketched this auto racing scene around 1930.
- 1963 Buick Riviera Coupe - Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- 1963
- Collections - Artifact
1963 Buick Riviera Coupe
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- Race Car No. 7, circa 1925 -
- circa 1925
- Collections - Artifact
Race Car No. 7, circa 1925
- Rendering of Proposed Integral Bumper-Grill Cadillac Design by William L. Mitchell, 1940-1941 - Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.
- 1940-1941
- Collections - Artifact
Rendering of Proposed Integral Bumper-Grill Cadillac Design by William L. Mitchell, 1940-1941
Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.
- Rendering of Proposed Integral Bumper Design for LaSalle Automobile, 1940 - Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.
- 1940
- Collections - Artifact
Rendering of Proposed Integral Bumper Design for LaSalle Automobile, 1940
Bill Mitchell joined the Art and Colour Section at General Motors in 1935 under Harley Earl who put him in charge of the Cadillac Studio. After serving in World War II, Mitchell returned to GM in 1953. He became Vice President of Design in 1958 and served until his retirement in 1977. The Buick Riviera and the Chevrolet Corvette are among Mitchell's most iconic car designs.
- Rendering of a Sedan by William L. Mitchell, circa 1928 - Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell created this rendering of an elegant sedan about seven years before joining GM.
- circa 1928
- Collections - Artifact
Rendering of a Sedan by William L. Mitchell, circa 1928
Bill Mitchell joined General Motors' Art and Colour Section in 1935 and served as GM's head of design from 1958 to 1977. His many successes included the 1938 Cadillac Sixty Special, the 1963 Buick Riviera, and the 1963 Chevrolet Corvette Sting Ray. Mitchell created this rendering of an elegant sedan about seven years before joining GM.