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- Nissan Cube Emblem, 2011 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2011
- Collections - Artifact
Nissan Cube Emblem, 2011
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2011 Nissan Leaf Sales Brochure, "The 100% Electric, No-Gas Nissan Leaf" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 2011
- Collections - Artifact
2011 Nissan Leaf Sales Brochure, "The 100% Electric, No-Gas Nissan Leaf"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- "Bye Bye Basics. Hello '87 Sentra!" Nissan Sentra Sport Coupe Advertisement, 1987 - Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- May 01, 1986
- Collections - Artifact
"Bye Bye Basics. Hello '87 Sentra!" Nissan Sentra Sport Coupe Advertisement, 1987
Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- Nissan Titan Nameplate, 2004-2010 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2004-2010
- Collections - Artifact
Nissan Titan Nameplate, 2004-2010
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1971 Datsun Sales Brochure, "The Datsun 240-Z" - Datsun introduced the 240Z for 1970. The two-seater was designed in part to appeal to the American market. It boasted a six-cylinder, 150-horsepower engine and had a reported top speed of 125 mph. The sporty coupe helped expand Datsun's -- and corporate parent Nissan's -- image beyond economical compact cars. The 240Z remained in production through 1973.
- 1971
- Collections - Artifact
1971 Datsun Sales Brochure, "The Datsun 240-Z"
Datsun introduced the 240Z for 1970. The two-seater was designed in part to appeal to the American market. It boasted a six-cylinder, 150-horsepower engine and had a reported top speed of 125 mph. The sporty coupe helped expand Datsun's -- and corporate parent Nissan's -- image beyond economical compact cars. The 240Z remained in production through 1973.
- Nissan Emblem, 2008-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <EM>our</EM> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 2008-2011
- Collections - Artifact
Nissan Emblem, 2008-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Infiniti Emblem, 2000-2011 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <EM>our</EM> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 2000-2011
- Collections - Artifact
Infiniti Emblem, 2000-2011
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Sales Brochure for 1986 Nissan Cars and Trucks, "Quality at Every Turn" - Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- 1986
- Collections - Artifact
Sales Brochure for 1986 Nissan Cars and Trucks, "Quality at Every Turn"
Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.
- Nissan Leaf Emblem, 2011 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 2011
- Collections - Artifact
Nissan Leaf Emblem, 2011
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.