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- Letter from Lyn St. James to Billie Jean King, May 3, 1996 - Racing driver Lyn St. James worked to expand women's opportunities in motorsports. In 1994, she established her Complete Driver Academy and the Women in the Winner's Circle Foundation in pursuit of this goal. In this 1996 letter, St. James reached out to another champion of women's sports, tennis great Billie Jean King, for her support in the cause.
- May 03, 1996
- Collections - Artifact
Letter from Lyn St. James to Billie Jean King, May 3, 1996
Racing driver Lyn St. James worked to expand women's opportunities in motorsports. In 1994, she established her Complete Driver Academy and the Women in the Winner's Circle Foundation in pursuit of this goal. In this 1996 letter, St. James reached out to another champion of women's sports, tennis great Billie Jean King, for her support in the cause.
- Advertisement Featuring Lyn St. James, "Ford Electronics Winning with Technology," circa 1985 - Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
- circa 1985
- Collections - Artifact
Advertisement Featuring Lyn St. James, "Ford Electronics Winning with Technology," circa 1985
Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.