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- "Reduce Costs, Haul More with this Low-Priced 2 Ton Truck" Studebaker Advertisement, circa 1932 - Studebaker had built horse-drawn commercial vehicles from the company's founding in 1852, but its entry into the motorized commercial vehicle market was more gradual. Studebaker's first significant heavy-duty trucks debuted for 1931. The company continued to offer various light, medium, and heavy-duty trucks into 1964 -- just two years before Studebaker ended motor vehicle production altogether.
- circa 1932
- Collections - Artifact
"Reduce Costs, Haul More with this Low-Priced 2 Ton Truck" Studebaker Advertisement, circa 1932
Studebaker had built horse-drawn commercial vehicles from the company's founding in 1852, but its entry into the motorized commercial vehicle market was more gradual. Studebaker's first significant heavy-duty trucks debuted for 1931. The company continued to offer various light, medium, and heavy-duty trucks into 1964 -- just two years before Studebaker ended motor vehicle production altogether.
- Studebaker Champion Mock-Up, 1943 - Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- July 02, 1943
- Collections - Artifact
Studebaker Champion Mock-Up, 1943
Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- Studebaker Sales Brochure, 1932 - Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- 1932
- Collections - Artifact
Studebaker Sales Brochure, 1932
Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- 1950 Studebaker Advertisement, "Sleek New Studebaker Styling Saves Gasoline for You!" - The headline in this advertisement for the 1950 Studebaker Champion touts its gas-saving styling. Visually, however, the styling suggests the sleek and modern jet in the shadows behind it.
- 1950
- Collections - Artifact
1950 Studebaker Advertisement, "Sleek New Studebaker Styling Saves Gasoline for You!"
The headline in this advertisement for the 1950 Studebaker Champion touts its gas-saving styling. Visually, however, the styling suggests the sleek and modern jet in the shadows behind it.
- 1950 Studebaker Advertisement, "This Next Look in Cars is a More-for-the-Money Look!" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- November 14, 1949
- Collections - Artifact
1950 Studebaker Advertisement, "This Next Look in Cars is a More-for-the-Money Look!"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1951 Studebaker Champion Starlight Coupe - By the 1950s, Americans expected to have cars and travel widely. Even people of average income wanted their cars to reflect their personalities. If you wanted to turn heads, then Studebaker was the brand for you. Studebaker competed for customers with Ford, Chevy, and Plymouth, using airplane-inspired styling and radical wraparound rear windows. This model seems to leap forward even when standing still.
- 1951
- Collections - Artifact
1951 Studebaker Champion Starlight Coupe
By the 1950s, Americans expected to have cars and travel widely. Even people of average income wanted their cars to reflect their personalities. If you wanted to turn heads, then Studebaker was the brand for you. Studebaker competed for customers with Ford, Chevy, and Plymouth, using airplane-inspired styling and radical wraparound rear windows. This model seems to leap forward even when standing still.
- Brochure with Cover Designed by Virgil M. Exner, "Studebaker Offers for 1933" - Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- 1933
- Collections - Artifact
Brochure with Cover Designed by Virgil M. Exner, "Studebaker Offers for 1933"
Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- Clay Model for a Studebaker Concept Car, 1944 - Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- 1944
- Collections - Artifact
Clay Model for a Studebaker Concept Car, 1944
Virgil Exner's long career in automotive design included time with General Motors, Raymond Loewy Associates, and Studebaker -- for which he produced this work. Exner is best remembered for his tenure as design head at Chrysler, where his dramatic "Forward Look" characterized the company's vehicles from 1955 to 1961.
- Studebaker Radiator Emblem, 1925-1935 - Established in South Bend, Indiana, in 1852, Studebaker was the world's largest maker of horse-drawn vehicles before it manufactured its first electric automobiles in 1902. It began building gasoline-powered cars under the Studebaker name for 1913. The company survived wars and depression but suffered increasingly difficult economic troubles in the 1950s. Studebaker ended vehicle production in 1966.
- 1925-1935
- Collections - Artifact
Studebaker Radiator Emblem, 1925-1935
Established in South Bend, Indiana, in 1852, Studebaker was the world's largest maker of horse-drawn vehicles before it manufactured its first electric automobiles in 1902. It began building gasoline-powered cars under the Studebaker name for 1913. The company survived wars and depression but suffered increasingly difficult economic troubles in the 1950s. Studebaker ended vehicle production in 1966.
- New 1951 Studebaker, The Thrifty One for '51 - This sales catalog for the 1951 Studebaker promotes the twin themes of saving money and getting noticed.
- 1951
- Collections - Artifact
New 1951 Studebaker, The Thrifty One for '51
This sales catalog for the 1951 Studebaker promotes the twin themes of saving money and getting noticed.