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- Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Windshield Mounting Lower Cross-Section, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Windshield Mounting Lower Cross-Section, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Body Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Body Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Pre-Prototype Chassis Construction, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- "Meet the One That Makes Driving Fun" Studebaker Lark Advertisement, 1959 - When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford, and General Motors introduced compacts for 1960.
- January 24, 1959
- Collections - Artifact
"Meet the One That Makes Driving Fun" Studebaker Lark Advertisement, 1959
When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford, and General Motors introduced compacts for 1960.
- Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956 - Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.
- 1951-1956
- Collections - Artifact
Proposed Four-Joint Drive Line System, Studebaker-Packard Corporation 57th Series Product Program, 1951-1956
Studebaker and Packard merged in 1954, hoping to solve financial problems at both companies. The new corporation marketed its cars as two distinct brands until 1958, though by 1957 Packard cars were essentially rebadged Studebakers. This photo shows work on the 57th series -- continuing Packard's tradition of series designations rather than model years.