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- Tide Racing Baseball Cap, 2006 - In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.
- 2006
- Collections - Artifact
Tide Racing Baseball Cap, 2006
In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.