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- "I Like Ike" Cigarette Package, 1952 - Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
- 1952
- Collections - Artifact
"I Like Ike" Cigarette Package, 1952
Dwight D. Eisenhower's "I Like Ike" slogan of 1952 was one of the most successful slogans in American political history. The slogan first appeared as "They Like Ike" in Irving Berlin's musical, "Call Me Madam," in 1950. Market research revealed that American felt comfortable with and trusted Eisenhower and the slogan stuck. At the time, cigarettes symbolized glamour and sophistication.
- "Stevenson for President" Cigarette Package, 1952-1956 -
- 1952-1956
- Collections - Artifact
"Stevenson for President" Cigarette Package, 1952-1956