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- Motor Trend's 1966 "Toyota Corona Roadtest" - <em>Motor Trend</em> magazine praised the 1966 Toyota Corona. Magazine staffers who test drove the vehicle "loved it." Toyota reprinted the August 1965 article as part of this sales brochure. Increasingly, American buyers would turn to smaller import vehicles when American cars became larger and less economical and less reliable.
- 1966
- Collections - Artifact
Motor Trend's 1966 "Toyota Corona Roadtest"
Motor Trend magazine praised the 1966 Toyota Corona. Magazine staffers who test drove the vehicle "loved it." Toyota reprinted the August 1965 article as part of this sales brochure. Increasingly, American buyers would turn to smaller import vehicles when American cars became larger and less economical and less reliable.
- Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959 - Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
- 1959
- Collections - Artifact
Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959
Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
- Toyota Corolla, "Only $189 a Month. With What You Save, You Could Get Air Conditioning," 1996 - Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- 1996
- Collections - Artifact
Toyota Corolla, "Only $189 a Month. With What You Save, You Could Get Air Conditioning," 1996
Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- 1966 Toyota Corona Catalog, "All Systems are Go!" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1966
- Collections - Artifact
1966 Toyota Corona Catalog, "All Systems are Go!"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1966 Toyota Corona Sedan - Do you remember when "Made in Japan" referred to tin toys and cheap trinkets? Neither do most people, and this car is one of the reasons. Roomy, well built, economical, and dead reliable, Toyota Coronas were initially popular on the West Coast, where trends often begin in America. The Corona and Nissan's Datsun 510 were the cars that established Japanese auto makers in the United States market.
- 1966
- Collections - Artifact
1966 Toyota Corona Sedan
Do you remember when "Made in Japan" referred to tin toys and cheap trinkets? Neither do most people, and this car is one of the reasons. Roomy, well built, economical, and dead reliable, Toyota Coronas were initially popular on the West Coast, where trends often begin in America. The Corona and Nissan's Datsun 510 were the cars that established Japanese auto makers in the United States market.
- Toyota Corolla, "It's a Car You Can Depend on for Those Who Depend on You," 1989 - Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- 1989
- Collections - Artifact
Toyota Corolla, "It's a Car You Can Depend on for Those Who Depend on You," 1989
Japanese automaker Toyota introduced its long-running Corolla model in 1966. Corolla -- Latin for "small crown" -- was a subcompact model until 1991, when it grew enough to be reclassified as a compact. Corolla sales exceeded those of the Volkswagen Beetle in 1997, and Toyota celebrated 50 million total sales of the venerable car in 2021.
- "Now You Can Sleep at Night," Toyota Sienna Minivan Advertisement, 1999 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1999
- Collections - Artifact
"Now You Can Sleep at Night," Toyota Sienna Minivan Advertisement, 1999
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.