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- "Jeep Cherokee/Wagoneer SportWagons," 1984 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1984
- Collections - Artifact
"Jeep Cherokee/Wagoneer SportWagons," 1984
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Javelin" from American Motors, 1968 - This press packet from American Motors Corporation publicized the 1968 Javelin. The car was an AMC "pony car" and a departure from its traditional styling. "Pony cars," small sporty cars with big engines, appealed to baby boomers just coming into the car market in the mid-1960s.
- 1968
- Collections - Artifact
"Javelin" from American Motors, 1968
This press packet from American Motors Corporation publicized the 1968 Javelin. The car was an AMC "pony car" and a departure from its traditional styling. "Pony cars," small sporty cars with big engines, appealed to baby boomers just coming into the car market in the mid-1960s.
- "Jeep Cherokee/Wagoneer/AMC Eagle," 1987 - Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- 1987
- Collections - Artifact
"Jeep Cherokee/Wagoneer/AMC Eagle," 1987
Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- "Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- April 01, 1985
- Collections - Artifact
"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- "If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984 - The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- September 01, 1984
- Collections - Artifact
"If I Could Handle the Rough...," Jeep Grand Wagoneer Advertisement, September 1984
The long-running Jeep Wagoneer, introduced for 1963, received an updated, more compact design for 1984. But demand for the original version encouraged AMC to continue building it under the Grand Wagoneer model name. The Grand Wagoneer remained in production through 1991 -- a nearly 30-year run for the original design.
- "1976 Jeep Cherokee and Cherokee Chief" - Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- August 07, 1975
- Collections - Artifact
"1976 Jeep Cherokee and Cherokee Chief"
Jeep introduced its Cherokee model for 1974. Initially, Cherokee was offered only with a sporty two-door body, but a four-door version was added for 1977. The base-model Cherokee was indeed basic in its early years, but buyers could choose from a variety of trim packages that added things like chrome bumpers, alloy wheels, pile carpeting, and upgraded upholstery.
- "1975 Jeep CJ-5 and Renegade" - Jeep used the letters CJ -- for Civilian Jeep -- to designate noncombatant versions of its famous four-wheel-drive military vehicle. The CJ-5 debuted for 1955 and remained in production to 1983 -- with a significant update for the 1972 model year. With its longer wheelbase and roomier interior, the CJ-5 was a more refined version of the battle-tested off-roader.
- 1975
- Collections - Artifact
"1975 Jeep CJ-5 and Renegade"
Jeep used the letters CJ -- for Civilian Jeep -- to designate noncombatant versions of its famous four-wheel-drive military vehicle. The CJ-5 debuted for 1955 and remained in production to 1983 -- with a significant update for the 1972 model year. With its longer wheelbase and roomier interior, the CJ-5 was a more refined version of the battle-tested off-roader.
- "1976 Jeep CJ-7 Models" - Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- August 07, 1975
- Collections - Artifact
"1976 Jeep CJ-7 Models"
Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- "1976 Jeep CJ-7" - Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- August 07, 1975
- Collections - Artifact
"1976 Jeep CJ-7"
Jeep introduced the CJ-7 for 1976. With a wheelbase ten inches longer than the existing CJ-5, the CJ-7 offered a more comfortable ride and improved handling. The available automatic transmission further broadened the new model's appeal. The roomy CJ-7 was practical enough to serve as a family car -- something not necessarily true of its less refined predecessors.
- Rambler Nameplate, 1965 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1965
- Collections - Artifact
Rambler Nameplate, 1965
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.