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- Can Label, "Silver Bar Brand Sliced Yellow Cling Peaches," circa 1920 - Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Silver Bar Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- circa 1920
- Collections - Artifact
Can Label, "Silver Bar Brand Sliced Yellow Cling Peaches," circa 1920
Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Silver Bar Brand Yellow Cling Peaches, helped catch the attention of potential customers -- hopefully encouraging them to purchase the company's product rather than that of a competitor.
- Can Label, "Butterfly Brand Telephone Peas," circa 1950 - Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.
- circa 1950
- Collections - Artifact
Can Label, "Butterfly Brand Telephone Peas," circa 1950
Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.
- Can Label, "Heinz Brand Strawberry Preserves," 1906-1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1906-1910
- Collections - Artifact
Can Label, "Heinz Brand Strawberry Preserves," 1906-1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Can Label, "Heinz Brand Pineapple Preserves," 1906-1910 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1906-1910
- Collections - Artifact
Can Label, "Heinz Brand Pineapple Preserves," 1906-1910
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- 1920-1935
- Collections - Artifact
Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- Drawing of the H. J. Heinz Standard Pickle Advertising Logo, 1923 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- 1923
- Collections - Artifact
Drawing of the H. J. Heinz Standard Pickle Advertising Logo, 1923
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
- Crate Label, "Theron Hooker Brand Product," 1940-1950 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Theron Hooker Brand products, were created to attract grocers purchasing goods from wholesale markets.
- 1940-1950
- Collections - Artifact
Crate Label, "Theron Hooker Brand Product," 1940-1950
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Theron Hooker Brand products, were created to attract grocers purchasing goods from wholesale markets.
- Crate Label, "Gay Cock Brand Product," 1940-1950 - In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Gay Cock Brand products, were created to attract grocers purchasing goods from wholesale markets.
- 1940-1950
- Collections - Artifact
Crate Label, "Gay Cock Brand Product," 1940-1950
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Gay Cock Brand products, were created to attract grocers purchasing goods from wholesale markets.
- Portrait of an H. J. Heinz Company "Heinz Girl," circa 1910 - Female employees working for the H.J. Heinz Company were often referred to as "Heinz Girls." They were revered for their dexterity and skill in packing pickles and their meticulous work with other products. The "Heinz Girl" -- adorned with a white cap and apron with a blue striped dress -- became a symbol of the company's ideals of cleanliness and efficiency.
- circa 1910
- Collections - Artifact
Portrait of an H. J. Heinz Company "Heinz Girl," circa 1910
Female employees working for the H.J. Heinz Company were often referred to as "Heinz Girls." They were revered for their dexterity and skill in packing pickles and their meticulous work with other products. The "Heinz Girl" -- adorned with a white cap and apron with a blue striped dress -- became a symbol of the company's ideals of cleanliness and efficiency.