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- Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952 - This advertisement for Ethyl antiknock gasoline additive features historic vehicles from Browniekar, Auburn, and Dodge. The main image shows a 1914 Dodge touring car being used at a rally for women's suffrage. The automobile served as a mobile podium and billboard for American women who fought for the vote in the early 20th century.
- 1953
- Collections - Artifact
Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952
This advertisement for Ethyl antiknock gasoline additive features historic vehicles from Browniekar, Auburn, and Dodge. The main image shows a 1914 Dodge touring car being used at a rally for women's suffrage. The automobile served as a mobile podium and billboard for American women who fought for the vote in the early 20th century.
- Chrysler Corporation Advertisement, "Out of a Test-Tube Came a Billion-Dollar Industry," October 1936 - In this 1936 advertisement, Chrysler Corporation suggested that behind each of its vehicles was "something far more important than the materials from which the car is made." The ad made a comparison to British chemist William Henry Perkin who, in 1856, discovered a synthetic dye. Perkin recognized something special in his dye, just as Chrysler drivers did in their automobiles.
- October 12, 1936
- Collections - Artifact
Chrysler Corporation Advertisement, "Out of a Test-Tube Came a Billion-Dollar Industry," October 1936
In this 1936 advertisement, Chrysler Corporation suggested that behind each of its vehicles was "something far more important than the materials from which the car is made." The ad made a comparison to British chemist William Henry Perkin who, in 1856, discovered a synthetic dye. Perkin recognized something special in his dye, just as Chrysler drivers did in their automobiles.
- Chrysler Institutional Advertising during World War II, "Imagination and Teamwork," 1944 - Like other American automakers, Chrysler suspended civilian work to focus on military production when the U.S. entered World War II. Over the course of the war, Chrysler facilities and employees built 22,235 tanks and 18,413 B-29 airplane engines. Other Chrysler wartime products included antiaircraft guns, ammunition, and diffusers used in the production of U-235 for atomic weapons.
- 1944
- Collections - Artifact
Chrysler Institutional Advertising during World War II, "Imagination and Teamwork," 1944
Like other American automakers, Chrysler suspended civilian work to focus on military production when the U.S. entered World War II. Over the course of the war, Chrysler facilities and employees built 22,235 tanks and 18,413 B-29 airplane engines. Other Chrysler wartime products included antiaircraft guns, ammunition, and diffusers used in the production of U-235 for atomic weapons.
- "Motor Trend" Magazine for February, 1978 - <em>Motor Trend</em> magazine, first published in 1949, provides car buyers and driving enthusiasts with information about automobiles and the industry. A popular annual feature of the magazine is its "Car of the Year" award. In February 1978, <em>Motor Trend</em> chose Chrysler's Dodge Omni and its twin, the Plymouth Horizon, as its car of the year.
- February 01, 1978
- Collections - Artifact
"Motor Trend" Magazine for February, 1978
Motor Trend magazine, first published in 1949, provides car buyers and driving enthusiasts with information about automobiles and the industry. A popular annual feature of the magazine is its "Car of the Year" award. In February 1978, Motor Trend chose Chrysler's Dodge Omni and its twin, the Plymouth Horizon, as its car of the year.
- "Chrysler At Last - The Modern Car Style for the Modern Age," 1928 - In this advertisement from late 1928, Chrysler boasted of new six-cylinder cars for 1929 that "wiped out every existing standard." Models for the new year featured narrower radiators, higher cowls, and full-crown fenders for a sleeker, more modern look. Prices ranged from $1,040 for the basic Series 65 Business Coupe to $1,655 for the four-door Series 75 Town Sedan.
- 1928
- Collections - Artifact
"Chrysler At Last - The Modern Car Style for the Modern Age," 1928
In this advertisement from late 1928, Chrysler boasted of new six-cylinder cars for 1929 that "wiped out every existing standard." Models for the new year featured narrower radiators, higher cowls, and full-crown fenders for a sleeker, more modern look. Prices ranged from $1,040 for the basic Series 65 Business Coupe to $1,655 for the four-door Series 75 Town Sedan.
- Virgil M. Exner with Chrysler Corporation Associates, 1955 - Virgil Exner's long career in design included time with General Motors, Raymond Loewy Associates, and Studebaker. Exner is best remembered for his work at Chrysler, where he headed design efforts from 1953 to 1961. Following his retirement from Chrysler, Exner consulted on multiple projects including concept cars, motorboats, and revivals of the Duesenberg and Stutz automobile brands.
- 1955
- Collections - Artifact
Virgil M. Exner with Chrysler Corporation Associates, 1955
Virgil Exner's long career in design included time with General Motors, Raymond Loewy Associates, and Studebaker. Exner is best remembered for his work at Chrysler, where he headed design efforts from 1953 to 1961. Following his retirement from Chrysler, Exner consulted on multiple projects including concept cars, motorboats, and revivals of the Duesenberg and Stutz automobile brands.
- Original Design Sketch of 1971 Plymouth Road Runner and GTX by John Herlitz, January 1968 - After earning his degree from the Pratt Institute, John Herlitz joined Plymouth's design studio in 1964. He led styling efforts on several striking models from the muscle car era including the 1970 Plymouth Barracuda, the 1971 Plymouth GTX, and the 1971 Plymouth Road Runner. Herlitz retired as Chrysler's senior vice-president for product design in 2001.
- January 01, 1968
- Collections - Artifact
Original Design Sketch of 1971 Plymouth Road Runner and GTX by John Herlitz, January 1968
After earning his degree from the Pratt Institute, John Herlitz joined Plymouth's design studio in 1964. He led styling efforts on several striking models from the muscle car era including the 1970 Plymouth Barracuda, the 1971 Plymouth GTX, and the 1971 Plymouth Road Runner. Herlitz retired as Chrysler's senior vice-president for product design in 2001.
- "The Chrysler Corporation Story," 1963 - This brochure recounts the history the Chrysler Corporation and its founder, Walter P. Chrysler. Distributed by its Community Affairs Department, the brochure also promoted the company's research and engineering accomplishments. Prominently featured was Chrysler's new gas turbine automobile. The car was slated for release to selected American drivers in 1963.
- 1963
- Collections - Artifact
"The Chrysler Corporation Story," 1963
This brochure recounts the history the Chrysler Corporation and its founder, Walter P. Chrysler. Distributed by its Community Affairs Department, the brochure also promoted the company's research and engineering accomplishments. Prominently featured was Chrysler's new gas turbine automobile. The car was slated for release to selected American drivers in 1963.
- 1955 Dodge V-8 Custom Royal Powerflite Transmission, November 1954 - Automakers routinely purchased samples of their competitors' vehicles to evaluate features and technologies. Ford Motor Company bought this 1955 Dodge Custom Royal in part to study its two-speed PowerFlite automatic transmission, introduced the previous model year. Chrysler brands replaced the PowerFlite with the three-speed TorqueFlite automatic transmission starting in the 1957 model year.
- November 10, 1954
- Collections - Artifact
1955 Dodge V-8 Custom Royal Powerflite Transmission, November 1954
Automakers routinely purchased samples of their competitors' vehicles to evaluate features and technologies. Ford Motor Company bought this 1955 Dodge Custom Royal in part to study its two-speed PowerFlite automatic transmission, introduced the previous model year. Chrysler brands replaced the PowerFlite with the three-speed TorqueFlite automatic transmission starting in the 1957 model year.
- NASCAR Team Kiekhaefer Records Sign, 1955-1956 - Cark Kiekhaefer's team dominated NASCAR in 1955 and 1956. It was the most professional squad in stock car racing, with top drivers, well-rehearsed pit crews, and fast Hemi-powered Chrysler 300s. This sign boasts a few of the official speed records set by drivers Tim Flock and Vicki Wood during those two seasons.
- 1955-1956
- Collections - Artifact
NASCAR Team Kiekhaefer Records Sign, 1955-1956
Cark Kiekhaefer's team dominated NASCAR in 1955 and 1956. It was the most professional squad in stock car racing, with top drivers, well-rehearsed pit crews, and fast Hemi-powered Chrysler 300s. This sign boasts a few of the official speed records set by drivers Tim Flock and Vicki Wood during those two seasons.