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- Cord Automobile Emblem, 1937 - Errett Lobban Cord became general manager of the Auburn Automobile Company in 1924. He hired imaginative designers, purchased Duesenberg, and began a line of front-wheel-drive Cord automobiles named for himself. Though stylish and well engineered, Cord's cars were expensive. The company did not survive the Great Depression. Cord used this family crest logo -- invented by an advertising firm to create prestige.
- 1937
- Collections - Artifact
Cord Automobile Emblem, 1937
Errett Lobban Cord became general manager of the Auburn Automobile Company in 1924. He hired imaginative designers, purchased Duesenberg, and began a line of front-wheel-drive Cord automobiles named for himself. Though stylish and well engineered, Cord's cars were expensive. The company did not survive the Great Depression. Cord used this family crest logo -- invented by an advertising firm to create prestige.
- 1937 Cord Sales Brochure, "Quality Automobiles" - This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- 1937
- Collections - Artifact
1937 Cord Sales Brochure, "Quality Automobiles"
This 1937 Cord sales brochure highlights not only the sedan's styling, but also its comfort, ease of driving and parking, and the advantages of front-wheel drive.
- Sales Brochure, "The 1937 Cord, Quality Automobiles" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1937
- Collections - Artifact
Sales Brochure, "The 1937 Cord, Quality Automobiles"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1937 Cord 812 Convertible - The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
- 1937
- Collections - Artifact
1937 Cord 812 Convertible
The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.