Search
- Electric Corvair at Detroit Automobile Show, 1967 - This photograph shows a Chevrolet Corvair with something new under the hood. General Motors exhibited this experimental fuel-cell-powered vehicle at the 1967 Detroit Auto Show. Fuel cells produce electricity through a chemical reaction. They don't rely on petroleum, and water -- not toxic emissions -- is their byproduct.
- 1967
- Collections - Artifact
Electric Corvair at Detroit Automobile Show, 1967
This photograph shows a Chevrolet Corvair with something new under the hood. General Motors exhibited this experimental fuel-cell-powered vehicle at the 1967 Detroit Auto Show. Fuel cells produce electricity through a chemical reaction. They don't rely on petroleum, and water -- not toxic emissions -- is their byproduct.
- 1960 Chevrolet Corvair Sales Brochure, "The Prestige Car in Its Class" - A dramatically styled compact car with a rear-mounted engine, the 1960 Chevrolet Corvair was something different from Detroit's Big Three automakers. This sales brochure shows the ins and outs of what General Motors called "The Prestige Car in its Class."
- 1960
- Collections - Artifact
1960 Chevrolet Corvair Sales Brochure, "The Prestige Car in Its Class"
A dramatically styled compact car with a rear-mounted engine, the 1960 Chevrolet Corvair was something different from Detroit's Big Three automakers. This sales brochure shows the ins and outs of what General Motors called "The Prestige Car in its Class."
- "Unsafe at Any Speed," 1966 - <em>Unsafe at Any Speed</em>, Ralph Nader's bestselling 1965 book, exposed potential driving dangers with American cars and shed light on the auto manufacturers' resistance to improving safety. The book sparked consumer advocates to work on government legislation to regulate the industry and provide safer vehicles. It also helped convince many Americans about the importance of vehicle safety.
- 1966
- Collections - Artifact
"Unsafe at Any Speed," 1966
Unsafe at Any Speed, Ralph Nader's bestselling 1965 book, exposed potential driving dangers with American cars and shed light on the auto manufacturers' resistance to improving safety. The book sparked consumer advocates to work on government legislation to regulate the industry and provide safer vehicles. It also helped convince many Americans about the importance of vehicle safety.
- Report on Chevrolet's Thrift Models, Featuring the Corvair, Named "Car of the Year," 1960 - This General Motors publication highlights the company's successful entrance into compact-car manufacturing. <em>Motor Trend</em> named the Chevrolet Corvair its "Car of the Year" for 1960.
- 1960
- Collections - Artifact
Report on Chevrolet's Thrift Models, Featuring the Corvair, Named "Car of the Year," 1960
This General Motors publication highlights the company's successful entrance into compact-car manufacturing. Motor Trend named the Chevrolet Corvair its "Car of the Year" for 1960.
- "Unsafe at Any Speed," 1965 - <em>Unsafe at Any Speed</em>, Ralph Nader's bestselling 1965 book, exposed potential driving dangers with American cars and shed light on the auto manufacturers' resistance to improving safety. The book sparked consumer advocates to work on government legislation to regulate the industry and provide safer vehicles. It also helped convince many Americans about the importance of vehicle safety.
- 1965
- Collections - Artifact
"Unsafe at Any Speed," 1965
Unsafe at Any Speed, Ralph Nader's bestselling 1965 book, exposed potential driving dangers with American cars and shed light on the auto manufacturers' resistance to improving safety. The book sparked consumer advocates to work on government legislation to regulate the industry and provide safer vehicles. It also helped convince many Americans about the importance of vehicle safety.
- 1960 Chevrolet Corvair Sedan - With its rear-mounted, air-cooled engine, the Corvair was conceived as an American answer to the rear-engined, air-cooled Volkswagen Beetle. Corvairs sold well, although not as well as the more conventional Ford Falcon. But sales slipped after Ralph Nader's book, <em>Unsafe at Any Speed</em>, raised questions about the Corvair's handling. Production ceased in 1969.
- 1960
- Collections - Artifact
1960 Chevrolet Corvair Sedan
With its rear-mounted, air-cooled engine, the Corvair was conceived as an American answer to the rear-engined, air-cooled Volkswagen Beetle. Corvairs sold well, although not as well as the more conventional Ford Falcon. But sales slipped after Ralph Nader's book, Unsafe at Any Speed, raised questions about the Corvair's handling. Production ceased in 1969.
- 1966 Chevrolet Corvair Corsa Advertisement, "Youth Movement-Corvair" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1966
- Collections - Artifact
1966 Chevrolet Corvair Corsa Advertisement, "Youth Movement-Corvair"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- "GM Electrovair II" Brochure, 1966 - General Motors' 1966 Electrovair II concept car was powered by battery packs in the vehicle's front and rear compartments. GM used silver-zinc batteries rather than conventional lead-acid units. Silver-zinc batteries were more expensive, but they were also lighter, which improved the Electrovair II's range. Still, the concept car weighed 800 pounds more than a gasoline-powered Corvair.
- 1966
- Collections - Artifact
"GM Electrovair II" Brochure, 1966
General Motors' 1966 Electrovair II concept car was powered by battery packs in the vehicle's front and rear compartments. GM used silver-zinc batteries rather than conventional lead-acid units. Silver-zinc batteries were more expensive, but they were also lighter, which improved the Electrovair II's range. Still, the concept car weighed 800 pounds more than a gasoline-powered Corvair.
- Automobile Quarterly's Award for Design Excellence Presented to the 1962 Corvair Super Spyder - Automotive enthusiast publication <em>Automobile Quarterly</em> presented its 1962 Award for Design Excellence to General Motors for the Corvair Super Spyder. The concept car, championed by GM design head Bill Mitchell, was based on Chevrolet's rear-engine Corvair compact car. The Super Spyder featured a racing-inspired windshield, a rear tonneau cover, and six chrome exhaust pipes.
- 1962
- Collections - Artifact
Automobile Quarterly's Award for Design Excellence Presented to the 1962 Corvair Super Spyder
Automotive enthusiast publication Automobile Quarterly presented its 1962 Award for Design Excellence to General Motors for the Corvair Super Spyder. The concept car, championed by GM design head Bill Mitchell, was based on Chevrolet's rear-engine Corvair compact car. The Super Spyder featured a racing-inspired windshield, a rear tonneau cover, and six chrome exhaust pipes.
- 1960 Chevrolet Corvair Brochure, "Custom Features for the Corvair" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1960
- Collections - Artifact
1960 Chevrolet Corvair Brochure, "Custom Features for the Corvair"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.