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- Rendering of Proposed Cadillac Design by Don Logerquist, circa 1965 - In 1950, Don Logerquist became the Wisconsin winner in the Fisher Body Craftsman Guild Design Contest. Later, he attended the Art Center School in Los Angeles and received his B.F.A. in Industrial Design in 1957. Logerquist then joined the General Motors Design Staff where he contributed to the design themes of the Cadillac Eldorado and the first Oldsmobile Toronado.
- circa 1965
- Collections - Artifact
Rendering of Proposed Cadillac Design by Don Logerquist, circa 1965
In 1950, Don Logerquist became the Wisconsin winner in the Fisher Body Craftsman Guild Design Contest. Later, he attended the Art Center School in Los Angeles and received his B.F.A. in Industrial Design in 1957. Logerquist then joined the General Motors Design Staff where he contributed to the design themes of the Cadillac Eldorado and the first Oldsmobile Toronado.
- Plymouth XNR Concept Car, 1960 - Virgil Exner, head of Chrysler Corporation's styling department, designed a concept car to rival Chevrolet's popular Corvette. Exner liked his sleek "idea car" so much that he named it after himself. Unlike most concept cars, the Plymouth XNR was hand-formed from steel -- it was fully operational. This photograph emphasizes the XNR's striking asymmetrical body.
- 1960
- Collections - Artifact
Plymouth XNR Concept Car, 1960
Virgil Exner, head of Chrysler Corporation's styling department, designed a concept car to rival Chevrolet's popular Corvette. Exner liked his sleek "idea car" so much that he named it after himself. Unlike most concept cars, the Plymouth XNR was hand-formed from steel -- it was fully operational. This photograph emphasizes the XNR's striking asymmetrical body.
- Rendering of Proposed General Motors Design by Ben Salvador, 1981 - Ben Salvador, a graduate of the Art Center College of Design in Pasadena, California, joined General Motors' design staff in 1980. His 36-year career with the company included exterior design work on performance cars, luxury cars, trucks, and SUVs.
- 1981
- Collections - Artifact
Rendering of Proposed General Motors Design by Ben Salvador, 1981
Ben Salvador, a graduate of the Art Center College of Design in Pasadena, California, joined General Motors' design staff in 1980. His 36-year career with the company included exterior design work on performance cars, luxury cars, trucks, and SUVs.
- Rendering of Proposed F-Car Design by Elia Russinoff, circa 1978 - Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- circa 1978
- Collections - Artifact
Rendering of Proposed F-Car Design by Elia Russinoff, circa 1978
Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- Rendering of Proposed General Motors Design by Elia Russinoff, circa 1978 - Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- circa 1978
- Collections - Artifact
Rendering of Proposed General Motors Design by Elia Russinoff, circa 1978
Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- Rendering of Proposed F-Car Design by Elia Russinoff, circa 1978 - Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- circa 1978
- Collections - Artifact
Rendering of Proposed F-Car Design by Elia Russinoff, circa 1978
Elia Russinoff was the first-place national scholarship winner at the Fisher Body Craftman's Guild competition in 1949. After graduating from Pratt Institute, he began a forty-year career at General Motors in 1955. As Assistant Chief Designer, Russinoff created automotive sketches, illustrations, and renderings for a number of the automaker's design projects.
- Cadillac Design Drawing by Robert J. Scheelk, February 1956 - Designer Bob Scheelk played a key role in establishing Cadillac's look in the late 1950s. His credits include contributions to the exterior styling of the company's top-of-the-line 1957 Eldorado Brougham, and interior design work on Cadillac's decade-defining 1959 Eldorados. These drawings, made by Scheelk, show several of his styling cues that were adopted -- and some that weren't.
- February 04, 1956
- Collections - Artifact
Cadillac Design Drawing by Robert J. Scheelk, February 1956
Designer Bob Scheelk played a key role in establishing Cadillac's look in the late 1950s. His credits include contributions to the exterior styling of the company's top-of-the-line 1957 Eldorado Brougham, and interior design work on Cadillac's decade-defining 1959 Eldorados. These drawings, made by Scheelk, show several of his styling cues that were adopted -- and some that weren't.
- Drawing of a Woman Serving Heinz Baked Beans to Her Family, circa 1920 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- circa 1920
- Collections - Artifact
Drawing of a Woman Serving Heinz Baked Beans to Her Family, circa 1920
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.
- John Najjar Sketch for 1963 Ford Mustang II Concept Car - When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- April 21, 1963
- Collections - Artifact
John Najjar Sketch for 1963 Ford Mustang II Concept Car
When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.
- United States Patent for Subscription Television Decoder Unit, June 27, 1961 -
- June 27, 1961
- Collections - Artifact
United States Patent for Subscription Television Decoder Unit, June 27, 1961