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- 1977 Pontiac Sales Brochure, "Pontiac. The Mark of Great Cars. 1926-1977" - Pontiac commemorated its 50th anniversary in this 1977 sales brochure. The cover featured some of the automaker's best-known models. Pontiac added another memorable vehicle to its history that year. The 1977 Pontiac Firebird Trans Am became one of the decade's iconic cars thanks to its appearance in the hit movie <EM>Smokey and the Bandit</EM>.
- 1977
- Collections - Artifact
1977 Pontiac Sales Brochure, "Pontiac. The Mark of Great Cars. 1926-1977"
Pontiac commemorated its 50th anniversary in this 1977 sales brochure. The cover featured some of the automaker's best-known models. Pontiac added another memorable vehicle to its history that year. The 1977 Pontiac Firebird Trans Am became one of the decade's iconic cars thanks to its appearance in the hit movie Smokey and the Bandit.
- Pontiac "The Perfect Choice" Coaster, 1937 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Pontiac added its logo to this pressed-paper drink coaster in 1937. This throwaway promotional item provided company exposure for little investment.
- 1937
- Collections - Artifact
Pontiac "The Perfect Choice" Coaster, 1937
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Pontiac added its logo to this pressed-paper drink coaster in 1937. This throwaway promotional item provided company exposure for little investment.
- Detail Image, 1938 Pontiac Front Grille - Before the mid-1930s, automobiles were essentially designed by the engineers who built them. But as style became more important to the buying public, engineers increasingly worked in partnership with stylists. This photograph of the highly stylized 1938 Pontiac grille illustrates the trendsetting work of stylists in General Motors' revolutionary Art and Colour Section, headed by influential designer Harley Earl.
- 1938
- Collections - Artifact
Detail Image, 1938 Pontiac Front Grille
Before the mid-1930s, automobiles were essentially designed by the engineers who built them. But as style became more important to the buying public, engineers increasingly worked in partnership with stylists. This photograph of the highly stylized 1938 Pontiac grille illustrates the trendsetting work of stylists in General Motors' revolutionary Art and Colour Section, headed by influential designer Harley Earl.
- Pure Pontiac!, 1970 - Pontiac promoted its 1971 models in this sales brochure. The Firebird Formula 455 featured prominently. The sporty car included bucket seats, front disc brakes, and a 325-horsepower 455-cubic-inch V-8 engine. The 1971 Firebird Formula also boasted twin simulated air scoops, a black grille insert, and Pontiac's "Endura" front bumper made from dent-resistant urethane.
- August 01, 1970
- Collections - Artifact
Pure Pontiac!, 1970
Pontiac promoted its 1971 models in this sales brochure. The Firebird Formula 455 featured prominently. The sporty car included bucket seats, front disc brakes, and a 325-horsepower 455-cubic-inch V-8 engine. The 1971 Firebird Formula also boasted twin simulated air scoops, a black grille insert, and Pontiac's "Endura" front bumper made from dent-resistant urethane.
- Rendering of Proposed Pontiac Design by John Perkins, November 1967 - John Perkins began his design career at General Motors in 1962, and he graduated from the General Motors Institute in 1964. His first assignments at GM involved styling for the 1966 Oldsmobile Toronado and the 1967 Cadillac Eldorado. Perkins served as Assistant Chief Designer in the Chevrolet, Buick, and Oldsmobile studios before retiring from GM in 1999.
- November 13, 1967
- Collections - Artifact
Rendering of Proposed Pontiac Design by John Perkins, November 1967
John Perkins began his design career at General Motors in 1962, and he graduated from the General Motors Institute in 1964. His first assignments at GM involved styling for the 1966 Oldsmobile Toronado and the 1967 Cadillac Eldorado. Perkins served as Assistant Chief Designer in the Chevrolet, Buick, and Oldsmobile studios before retiring from GM in 1999.
- Rendering of Proposed Pontiac Design by Maurice Chandler, circa 1975 - Maurice P. Chandler joined the General Motors Design Staff as a stylist in 1964, and by the mid-1980s, he was appointed Assistant Chief Designer. Over the years, Chandler contributed designs on many studio team products, including vehicles for Cadillac, Chevrolet, Pontiac, and Oldsmobile.
- circa 1975
- Collections - Artifact
Rendering of Proposed Pontiac Design by Maurice Chandler, circa 1975
Maurice P. Chandler joined the General Motors Design Staff as a stylist in 1964, and by the mid-1980s, he was appointed Assistant Chief Designer. Over the years, Chandler contributed designs on many studio team products, including vehicles for Cadillac, Chevrolet, Pontiac, and Oldsmobile.
- Brochure for Pontiac Club de Mer and Four-Door Catalina Cars, 1956, "Pontiac Motorama Masterpieces" - From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- 1956
- Collections - Artifact
Brochure for Pontiac Club de Mer and Four-Door Catalina Cars, 1956, "Pontiac Motorama Masterpieces"
From 1949 to 1961, General Motors hosted a series of semi-regular shows spotlighting futuristic concept cars and aspirational production cars. In 1953, the event was named Motorama and transformed into a traveling show that toured major cities around the United States. Motorama also showcased products from GM subsidiaries, like the "kitchen of the future" equipped with Frigidaire appliances.
- Pontiac Service Poster, "Don't Get Caught in the Dark, How Many of Your Car Lights Are Working?," March 1958 - Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- March 01, 1958
- Collections - Artifact
Pontiac Service Poster, "Don't Get Caught in the Dark, How Many of Your Car Lights Are Working?," March 1958
Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- Pontiac Service Poster, "Lube-N-Check, 2 Service Posters in One...," January 1958 - Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- January 01, 1958
- Collections - Artifact
Pontiac Service Poster, "Lube-N-Check, 2 Service Posters in One...," January 1958
Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- Pontiac Service Poster, "Otter... Get Your Brakes Checked Now!," February 1958 - Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.
- February 01, 1958
- Collections - Artifact
Pontiac Service Poster, "Otter... Get Your Brakes Checked Now!," February 1958
Throughout her career, artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios, where automobile manufacturers and dealerships were significant clients. At Roupp Art Studios in the late 1950s, Ward created posters advertising auto maintenance and repair services -- an important source of revenue for dealers. Bright colors and playful slogans characterized her work.