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- 1978 Honda Accord and Accord LX Sales Brochure - This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- 1978
- Collections - Artifact
1978 Honda Accord and Accord LX Sales Brochure
This 1978 Honda sales brochure shows the easy access and roominess of the Accord's hatchback design. The Accord was a popular choice for compact cars in the 1970s and '80s.
- 1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc. - For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.
- 1983
- Collections - Artifact
1983 Honda Accord LX Sedan. On Loan from Honda of America Manufacturing., Inc.
For decades, most Americans thought small cars were cheap and should be cheap. In the 1980s, the Honda Accord challenged that attitude. It was similar in price to the Chevrolet Impala, which was three feet longer with twice the horsepower. But the Honda was well built and reliable and included extras like air conditioning, cruise control, a cassette tape player, and a rear window defroster. Sales steadily increased.
- 1989 Honda Accord DX Sedan - Honda introduced its Accord in 1976 as a compact car. It was economical, well-built, and fun to drive. Over the years Accords got bigger, and by 1989 they could accommodate families. In 1989 Accord became the first Japanese nameplate to become the bestselling car in the United States. Ironically, many Accords, including this one, were built at Honda's plant in Marysville, Ohio.
- 1989
- Collections - Artifact
1989 Honda Accord DX Sedan
Honda introduced its Accord in 1976 as a compact car. It was economical, well-built, and fun to drive. Over the years Accords got bigger, and by 1989 they could accommodate families. In 1989 Accord became the first Japanese nameplate to become the bestselling car in the United States. Ironically, many Accords, including this one, were built at Honda's plant in Marysville, Ohio.
- "Car and Driver" Magazine, July 1976 - Car magazines in the United States examine the automobile industry, the vehicles and the people who drive them, and American car culture. Manufacturers also advertise their products in these pages. Honda promoted its Accord in this 1976 issue of <EM>Car and Driver</EM>. In 1989, the Accord became the first Japanese-badged car to top the annual sales charts in the U.S.
- July 01, 1976
- Collections - Artifact
"Car and Driver" Magazine, July 1976
Car magazines in the United States examine the automobile industry, the vehicles and the people who drive them, and American car culture. Manufacturers also advertise their products in these pages. Honda promoted its Accord in this 1976 issue of Car and Driver. In 1989, the Accord became the first Japanese-badged car to top the annual sales charts in the U.S.
- "Life is Unpredictable. Thankfully, the Accord is Not," American Honda Motor Company, 1991 - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1991
- Collections - Artifact
"Life is Unpredictable. Thankfully, the Accord is Not," American Honda Motor Company, 1991
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.