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- Hupmobile Hubcap, circa 1929 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- circa 1929
- Collections - Artifact
Hupmobile Hubcap, circa 1929
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1938 Hupmobile Sales Brochure, "A Distinguished Old Name on a Brilliant New Car" - During the 1930s, designers applied popular streamlined shapes to everything, even old name automobiles. This 1938 ad depicts people stopping and staring at the modern-looking "brilliant" new Hupmobile. The distinguished Hupp Motor Car Company, as the ad suggests, had "always built a good car." Its vehicles were now stylish, too.
- 1938
- Collections - Artifact
1938 Hupmobile Sales Brochure, "A Distinguished Old Name on a Brilliant New Car"
During the 1930s, designers applied popular streamlined shapes to everything, even old name automobiles. This 1938 ad depicts people stopping and staring at the modern-looking "brilliant" new Hupmobile. The distinguished Hupp Motor Car Company, as the ad suggests, had "always built a good car." Its vehicles were now stylish, too.
- 1930 Hupmobile Sales Brochure - This brochure's Art Deco look projected an up-to-date image for the 1930 Hupmobile DeLuxe Eight. The Hupp Motor Car Corporation highlighted the vehicle's modern detailing -- interior lights, ashtrays, and instrument panel -- alongside traditional mechanical features. Visually, there was nothing stodgy about the 1930 Hupmobile or its sales literature.
- 1930
- Collections - Artifact
1930 Hupmobile Sales Brochure
This brochure's Art Deco look projected an up-to-date image for the 1930 Hupmobile DeLuxe Eight. The Hupp Motor Car Corporation highlighted the vehicle's modern detailing -- interior lights, ashtrays, and instrument panel -- alongside traditional mechanical features. Visually, there was nothing stodgy about the 1930 Hupmobile or its sales literature.
- Hupmobile Coupe - 1912 - This postcard, featuring an illustration of a 1912 Hupmobile coupe, was published by the Autoprints company of New York. Postcards like this were sold to visitors at Henry Ford Museum & Greenfield Village in the 1950s. Hupp Motor Car Company, founded by brothers Robert and Louis Hupp in 1908, continued to produce cars until 1940.
- 1912
- Collections - Artifact
Hupmobile Coupe - 1912
This postcard, featuring an illustration of a 1912 Hupmobile coupe, was published by the Autoprints company of New York. Postcards like this were sold to visitors at Henry Ford Museum & Greenfield Village in the 1950s. Hupp Motor Car Company, founded by brothers Robert and Louis Hupp in 1908, continued to produce cars until 1940.
- Hupmobile Hubcap, circa 1932 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. Beginning in 1915, the Aluminum Goods Manufacturing Company of Manitowoc, Wisconsin, supplied hubcaps -- including this one -- to many automotive manufacturers. Hubcaps became functionally unnecessary as wheels evolved, but they remained important components of style and marketing.
- circa 1932
- Collections - Artifact
Hupmobile Hubcap, circa 1932
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. Beginning in 1915, the Aluminum Goods Manufacturing Company of Manitowoc, Wisconsin, supplied hubcaps -- including this one -- to many automotive manufacturers. Hubcaps became functionally unnecessary as wheels evolved, but they remained important components of style and marketing.
- Hupmobile Hubcap, circa 1928 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <EM>our</EM> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- circa 1928
- Collections - Artifact
Hupmobile Hubcap, circa 1928
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- Hupmobile Hubcap, 1920-1929 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1920-1929
- Collections - Artifact
Hupmobile Hubcap, 1920-1929
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.