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- Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- 1920-1935
- Collections - Artifact
Can Label, "Del Monte Sliced Yellow Cling Peaches," 1920-1935
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
- Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947 -
- 1927-1947
- Collections - Artifact
Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947
- Label, "Argonaut Brand Grapes," 1888-1899 -
- 1888-1899
- Collections - Artifact
Label, "Argonaut Brand Grapes," 1888-1899
- Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947 -
- 1927-1947
- Collections - Artifact
Crate Label, "Richmond Hill Brand Iceberg Lettuce," 1927-1947
- Crate Label, "Bocce Brand Zinfandel Grapes," circa 1940 - As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.
- circa 1940
- Collections - Artifact
Crate Label, "Bocce Brand Zinfandel Grapes," circa 1940
As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels were created to attract the attention of grocers purchasing goods from wholesale markets. C. Mondavi & Sons played up their Italian roots by featuring men playing bocce on their label -- a popular recreation sport in Italy.
- Product Label for Madam Jones Peachy Brown Foundation Cream, 1946 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1946
- Collections - Artifact
Product Label for Madam Jones Peachy Brown Foundation Cream, 1946
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- Product Label for Lucky Brown Bleach Cream, 1938 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1938
- Collections - Artifact
Product Label for Lucky Brown Bleach Cream, 1938
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- Product Label for Madam Jones Hair Dressing Pomade, 1944 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1944
- Collections - Artifact
Product Label for Madam Jones Hair Dressing Pomade, 1944
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- Product Label for Sweet Georgia Brown Lemon Fragrance Cleansing Cream, 1934 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1934
- Collections - Artifact
Product Label for Sweet Georgia Brown Lemon Fragrance Cleansing Cream, 1934
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- Product Label for Madam Jones Bleach Ointment, 1926-1946 - Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
- 1926-1946
- Collections - Artifact
Product Label for Madam Jones Bleach Ointment, 1926-1946
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.