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- Painted Delivery Wagon, H. J. Heinz Company, London, England, circa 1900 - Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly painted wagon, used for deliveries or sales calls, featured Heinz tomato products and some of the famous "57 Varieties". Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.
- circa 1900
- Collections - Artifact
Painted Delivery Wagon, H. J. Heinz Company, London, England, circa 1900
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly painted wagon, used for deliveries or sales calls, featured Heinz tomato products and some of the famous "57 Varieties". Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.
- Eastern Market, Detroit, Michigan, 1970-1978 -
- 1970-1978
- Collections - Artifact
Eastern Market, Detroit, Michigan, 1970-1978
- Bankey Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1929 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1929
- Collections - Artifact
Bankey Grocery Store Display of Heinz Products, Toledo, Ohio, circa 1929
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- GEM Grocery Company Display of Heinz Products, Topeka, Kansas, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
GEM Grocery Company Display of Heinz Products, Topeka, Kansas, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930 - The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
- circa 1930
- Collections - Artifact
Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930
The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
- Grocery Store Floor Display of Heinz Products, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
Grocery Store Floor Display of Heinz Products, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- A. L. Ernest Grocery Store Floor Display of Heinz Products, York, Pennsylvania, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
A. L. Ernest Grocery Store Floor Display of Heinz Products, York, Pennsylvania, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930 - H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- circa 1930
- Collections - Artifact
Pastoor's Market Store Floor Display of Heinz Products, Grand Rapids, Michigan, circa 1930
H. J. Heinz was at the forefront of creative marketing in the manufactured food industry. He developed a comprehensive advertising strategy that included elaborate product displays in local grocery stores. Shoppers were greeted with colorful posters and meticulously designed floor-to-ceiling pyramids of canned and jarred products created by Heinz salespeople.
- "Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935 - The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- circa 1935
- Collections - Artifact
"Merchandising Ideas," Instruction Booklet for Heinz Product and Advertising Displays, H. J. Heinz Company, circa 1935
The H.J. Heinz Company's advertising strategy was a recipe for success. Elaborate and creative displays and signage encouraged customers to buy Heinz products. This booklet provided grocers with suggestions for counter, floor, and window displays, explained how to set-up a "Saturday sampling" table, and included an extensive selection of advertising designs available for purchase.
- Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925 - Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.
- circa 1925
- Collections - Artifact
Streetcar Advertising Poster for Heinz Prepared Mustard, circa 1925
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding in a streetcar.