Search
- Socony Dealer Scoreboard Sign, 1932-1955 - The Standard Oil Company of New York, branded as Socony, was formed in 1911. It merged with Vacuum Oil Company in 1931, and the new firm started promoting its products under the Mobilgas and Mobiloil names a few years later. Mobil built its reputation on economy, performance, and friendly service -- like the "friendly service" advertised on this baseball scoreboard.
- 1932-1955
- Collections - Artifact
Socony Dealer Scoreboard Sign, 1932-1955
The Standard Oil Company of New York, branded as Socony, was formed in 1911. It merged with Vacuum Oil Company in 1931, and the new firm started promoting its products under the Mobilgas and Mobiloil names a few years later. Mobil built its reputation on economy, performance, and friendly service -- like the "friendly service" advertised on this baseball scoreboard.
- Mobil Gas Pump, 1946-1960 - By the 1940s, "computing" pumps like this automatically calculated the amount of gasoline and the price. This type of pump did away with the price charts used by service station attendants. Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began using Vacuum's flying red horse logo system-wide in 1934.
- 1946-1960
- Collections - Artifact
Mobil Gas Pump, 1946-1960
By the 1940s, "computing" pumps like this automatically calculated the amount of gasoline and the price. This type of pump did away with the price charts used by service station attendants. Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began using Vacuum's flying red horse logo system-wide in 1934.
- Barney Oldfield Driving the "Blitzen Benz" Car on a Racetrack, 1910 - In 1910, Barney Oldfield piloted the "Blitzen Benz." This powerful, German-made machine was built for speed. In March, the existing world's land speed record fell as the race car -- then named "Lightning Benz" -- bolted down the sands of Daytona Beach, Florida, at over 131 miles per hour. With Oldfield behind the wheel, the vehicle broke numerous track records throughout the year.
- 1910
- Collections - Artifact
Barney Oldfield Driving the "Blitzen Benz" Car on a Racetrack, 1910
In 1910, Barney Oldfield piloted the "Blitzen Benz." This powerful, German-made machine was built for speed. In March, the existing world's land speed record fell as the race car -- then named "Lightning Benz" -- bolted down the sands of Daytona Beach, Florida, at over 131 miles per hour. With Oldfield behind the wheel, the vehicle broke numerous track records throughout the year.
- Louie Unser and Bobby Unser at Pikes Peak Hill Climb, with "Princess Power," 1961 - Bobby Unser earned 13 wins, including 10 overall victories, at the Pikes Peak International Hill Climb from 1956-1986. He took the top prize in 1961 by charging up the 12.42-mile course in 12 minutes, 56.7 seconds. Unser posed on the mountaintop with an unidentified "Princess Power" and with brother Louie Unser -- who earned his own class victory that year.
- 1961
- Collections - Artifact
Louie Unser and Bobby Unser at Pikes Peak Hill Climb, with "Princess Power," 1961
Bobby Unser earned 13 wins, including 10 overall victories, at the Pikes Peak International Hill Climb from 1956-1986. He took the top prize in 1961 by charging up the 12.42-mile course in 12 minutes, 56.7 seconds. Unser posed on the mountaintop with an unidentified "Princess Power" and with brother Louie Unser -- who earned his own class victory that year.
- Bradley's Mobil Station, Franklin, New York, 1976 - In the mid-1970s, John Margolies began to assemble a visual record of America's built roadside landscape. Over the following three decades, he traveled thousands of miles to photograph the overlooked and often quickly vanishing structures that had grown out of American automobile culture and main street commerce. His photographs of hotels, motels, diners, service stations, drive-ins and attractions celebrate and capture a unique chapter of American history.
- 1976
- Collections - Artifact
Bradley's Mobil Station, Franklin, New York, 1976
In the mid-1970s, John Margolies began to assemble a visual record of America's built roadside landscape. Over the following three decades, he traveled thousands of miles to photograph the overlooked and often quickly vanishing structures that had grown out of American automobile culture and main street commerce. His photographs of hotels, motels, diners, service stations, drive-ins and attractions celebrate and capture a unique chapter of American history.
- Mobil Pegasus Sign, circa 1940 - Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began sporting the flying red horse logo in 1934, with ads that boasted "A new sign rises to guide America's car owners to the gasoline and service they want." Vacuum Oil had created the logo for its South African brand in 1913.
- circa 1940
- Collections - Artifact
Mobil Pegasus Sign, circa 1940
Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began sporting the flying red horse logo in 1934, with ads that boasted "A new sign rises to guide America's car owners to the gasoline and service they want." Vacuum Oil had created the logo for its South African brand in 1913.