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- Advertising Poster, "1990 North American International Auto Show" - Oldsmobile featured some of its significant models on this poster from the 1990 North American International Auto Show in Detroit. The series of historic vehicles ended with a 1990 Cutlass Supreme. The two-door convertible body style was new for the Cutlass Supreme that year.
- 1990
- Collections - Artifact
Advertising Poster, "1990 North American International Auto Show"
Oldsmobile featured some of its significant models on this poster from the 1990 North American International Auto Show in Detroit. The series of historic vehicles ended with a 1990 Cutlass Supreme. The two-door convertible body style was new for the Cutlass Supreme that year.
- Oldsmobile Hubcap, 1928-1930 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- 1928-1930
- Collections - Artifact
Oldsmobile Hubcap, 1928-1930
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- Oldsmobile Golf Tees, circa 1925 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Local automobile dealers used giveaways, like these golf tees from the 1920s, to promote the company brand and their dealerships.
- circa 1925
- Collections - Artifact
Oldsmobile Golf Tees, circa 1925
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Local automobile dealers used giveaways, like these golf tees from the 1920s, to promote the company brand and their dealerships.
- Man and Woman in Curved-Dash Oldsmobile, 1901 - While other carmakers concentrated on large, high-priced automobiles, Ransom E. Olds introduced his simple little Curved Dash Oldsmobile in 1901 and sold it for a relatively inexpensive $650. Olds was among the first to realize the potential in an affordable automobile for the masses, and his Curved Dash runabout put car ownership within the means of the middle class.
- 1901
- Collections - Artifact
Man and Woman in Curved-Dash Oldsmobile, 1901
While other carmakers concentrated on large, high-priced automobiles, Ransom E. Olds introduced his simple little Curved Dash Oldsmobile in 1901 and sold it for a relatively inexpensive $650. Olds was among the first to realize the potential in an affordable automobile for the masses, and his Curved Dash runabout put car ownership within the means of the middle class.
- Oldsmobile Motometer, circa 1925 - Automobiles often came without temperature gauges before the early 1930s, so enterprising manufacturers sold aftermarket motometers. Mounted on a car's radiator, these devices measured and displayed coolant water vapor temperature, notifying drivers if their automobiles were in danger of overheating. Moto-Meter Co. Inc. dominated the American market, producing the popular Boyce motometer and others featuring an automotive manufacturer's name or logo.
- circa 1925
- Collections - Artifact
Oldsmobile Motometer, circa 1925
Automobiles often came without temperature gauges before the early 1930s, so enterprising manufacturers sold aftermarket motometers. Mounted on a car's radiator, these devices measured and displayed coolant water vapor temperature, notifying drivers if their automobiles were in danger of overheating. Moto-Meter Co. Inc. dominated the American market, producing the popular Boyce motometer and others featuring an automotive manufacturer's name or logo.
- Oldsmobile Motometer, circa 1920 - Automobiles often came without temperature gauges before the early 1930s, so enterprising manufacturers sold aftermarket motometers. Mounted on a car's radiator, these devices measured and displayed coolant water vapor temperature, notifying drivers if their automobiles were in danger of overheating. Moto-Meter Co. Inc. dominated the American market, producing the popular Boyce motometer and others featuring an automotive manufacturer's name or logo.
- circa 1920
- Collections - Artifact
Oldsmobile Motometer, circa 1920
Automobiles often came without temperature gauges before the early 1930s, so enterprising manufacturers sold aftermarket motometers. Mounted on a car's radiator, these devices measured and displayed coolant water vapor temperature, notifying drivers if their automobiles were in danger of overheating. Moto-Meter Co. Inc. dominated the American market, producing the popular Boyce motometer and others featuring an automotive manufacturer's name or logo.
- Oldsmobile Emblem, 1990-2008 - An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to <em>our</em> identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- 1990-2008
- Collections - Artifact
Oldsmobile Emblem, 1990-2008
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
- "Fully Automatic Gear-Shifting!," Hydra-Matic Drive for Oldsmobile by General Motors, 1946 - New car models, aimed directly at women, boasted everything from comfort and safety features to style options to technological improvements that made car driving easier. Automatic gear shifting was an important technical improvement that appealed to women drivers, as featured in this 1946 advertisement.
- 1946
- Collections - Artifact
"Fully Automatic Gear-Shifting!," Hydra-Matic Drive for Oldsmobile by General Motors, 1946
New car models, aimed directly at women, boasted everything from comfort and safety features to style options to technological improvements that made car driving easier. Automatic gear shifting was an important technical improvement that appealed to women drivers, as featured in this 1946 advertisement.
- Oldsmobile Hubcap, circa 1927 - Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.
- circa 1927
- Collections - Artifact
Oldsmobile Hubcap, circa 1927
Early automobile wheels had a central hub with a greased wheel bearing. Hub caps kept grease in and dust out. As wheels evolved and hubcaps became functionally unnecessary, they remained important to both manufacturers -- who branded wheel covers with maker names or logos -- and consumers -- who identified with hubcaps as statements about their cars and themselves.